---
title: Keyword
framework: Apple Ads
role: symbol
role_heading: Object
platforms: [search ads 2.0+]
path: apple_ads/keyword
---

# Keyword

Targeting keyword parameters to use in requests and responses.

## Declaration

```data
object Keyword
```

## Properties

adGroupId: The unique identifier for the ad group that the targeting keyword belongs to. You can use the EQUALS and IN selector Condition operators  with Find Targeting Keywords in a Campaign. bidAmount: The maximum cost-per-tap/impression bid amount. This is the offer price for a keyword in a bidding auction. If the bidAmount field is null, the bidAmount uses the defaultBidAmount of the corresponding ad group. If you set automatedKeywordsOptIn=true in Update an Ad Group, the bid uses optimized keywords with the defaultBidAmount. Returned as 0 for keywords in MAX_CONVERSIONS campaigns. Required for MANUAL_CPT campaigns. campaignId: The unique identifier for the campaign. creationTime: The date and time of the creation of the keyword object. You can use the EQUALS and IN selector Condition operators  with Find Targeting Keywords in a Campaign. deleted: An indicator of whether the keyword is soft-deleted. You can use the EQUALS and IN selector Condition operators  with Find Targeting Keywords in a Campaign. id: A unique identifier for the targeting keyword in the payload to update keyword bids or statuses. This keywordId is specific to a particular ad group and match type that you use to update bid amounts. You can use the EQUALS and IN selector Condition operators with Find Targeting Keywords in a Campaign. matchType: An automated keyword and bidding strategy. Match type can be either Broad or Exact. See Ad Groups for Search Match use cases.  |   |   | modificationTime: The date and time of the most recent modification of the object. You can use the EQUALS and IN selector Condition operators  with Find Targeting Keywords in a Campaign. status: The user-controlled status to enable or pause the keyword. text: The word or phrase to match in App Store user searches to show your ad.

## See Also

### Keywords Request and Response Objects

- [NegativeKeyword](apple_ads/negativekeyword.md)
- [KeywordResponse](apple_ads/keywordresponse.md)
- [KeywordListResponse](apple_ads/keywordlistresponse.md)
- [KeywordUpdateRequest](apple_ads/keywordupdaterequest.md)
- [NegativeKeywordResponse](apple_ads/negativekeywordresponse.md)
- [NegativeKeywordListResponse](apple_ads/negativekeywordlistresponse.md)