---
title: KeywordInsights
framework: Apple Ads
role: symbol
role_heading: Object
platforms: [search ads 3.0+]
path: apple_ads/keywordinsights
---

# KeywordInsights

The object that contains bid recommendations.

## Declaration

```data
object KeywordInsights
```

## Properties

bidRecommendation: A bid recommendation for a keyword.

## Discussion

Discussion A bidRecommendation helps you apply your bid strategy to exact match keywords and similar keywords in a broad match. Use bidRecommendation to optimize campaign performance through your Search Match discovery campaigns. For more information, see the Build a Campaign Keywords Strategy section in Ad Groups.

## See Also

### Reports Request and Response Objects

- [ReportingRequest](apple_ads/reportingrequest.md)
- [ReportingResponseBody](apple_ads/reportingresponsebody.md)
- [ReportingResponse](apple_ads/reportingresponse.md)
- [ReportingDataResponse](apple_ads/reportingdataresponse.md)
- [GrandTotalsRow](apple_ads/grandtotalsrow.md)
- [SpendRow](apple_ads/spendrow.md)
- [ExtendedSpendRow](apple_ads/extendedspendrow.md)
- [Row](apple_ads/row.md)
- [ReportingCampaign](apple_ads/reportingcampaign.md)
- [ReportingAdGroup](apple_ads/reportingadgroup.md)
- [ReportingKeyword](apple_ads/reportingkeyword.md)
- [ReportingSearchTerm](apple_ads/reportingsearchterm.md)
- [ReportingAd](apple_ads/reportingad.md)
- [CampaignAppDetail](apple_ads/campaignappdetail.md)
- [InsightsObject](apple_ads/insightsobject.md)