---
title: NegativeKeyword
framework: Apple Ads
role: symbol
role_heading: Object
platforms: [search ads 2.0+]
path: apple_ads/negativekeyword
---

# NegativeKeyword

Negative keyword parameters to use in requests and responses.

## Declaration

```data
object NegativeKeyword
```

## Properties

adGroupId: The unique identifier of the ad group that the negative keywords belong to. For campaign negative keyword endpoints, the value is null. You can use the EQUALS and IN selector Condition operators with Find Campaign Negative Keywords. campaignId: The unique identifier of the campaign that the negative keywords belong to. You can use the EQUALS and IN selector Condition operators with Find Campaign Negative Keywords. deleted: An indicator of whether the negative keyword is soft-deleted. id: A unique identifier for the negative keyword. You can use the EQUALS and IN selector Condition operators with Find Campaign Negative Keywords. matchType: An automated keyword and bidding strategy. Match type can be either Broad or Exact. See Ad Groups for Search Match use cases.  |   |   | modificationTime: The date and time of the most recent modification of the object. You can use the EQUALS and IN selector Condition operators  with Find Campaign Negative Keywords. status: The user-controlled status to enable or pause the keyword. text: The word or phrase to negate in App Store user searches from showing your ad.

## See Also

### Keywords Request and Response Objects

- [Keyword](apple_ads/keyword.md)
- [KeywordResponse](apple_ads/keywordresponse.md)
- [KeywordListResponse](apple_ads/keywordlistresponse.md)
- [KeywordUpdateRequest](apple_ads/keywordupdaterequest.md)
- [NegativeKeywordResponse](apple_ads/negativekeywordresponse.md)
- [NegativeKeywordListResponse](apple_ads/negativekeywordlistresponse.md)