SpendRow
The reporting response metrics.
Declaration
object SpendRowProperties
| Name | Type | Description |
|---|---|---|
avgCPM | Money | The average CPM is the average amount you pay per one thousand ad impressions. |
avgCPT | Money | The average cost-per-tap (CPT) is the ratio of spend over taps. |
impressions | int64 | The number of times your ad appears in App Store search results within the reporting period. |
localSpend | Money | The total spend of a campaign in the currency the organization uses. |
tapInstallCPI | Money | Prior to API 5, this was the The total campaign spend divided by the number of tap-through installs within the reporting period. |
tapInstallRate | double | Prior to API 5, this was the The total number of tap-through installs divided by the total number of taps within the reporting period. |
tapInstalls | int64 | Prior to API 5, this was the The total number of new downloads and redownloads from people who tapped your ad within a 30-day attribution window. |
tapNewDownloads | int64 | Prior to API 5, this was the New downloads from people who tapped your ad within a 30-day attribution window. The API counts new downloads when someone downloads your app to a device where your app hasn’t previously been installed. |
tapRedownloads | int64 | Prior to API 5, this was the Redownloads from people who tapped your ad within a 30-day attribution window. The API counts redownloads when someone downloads your app, deletes it, and downloads it again on the same device, or a different one, following an ad tap. |
taps | int64 | The number of times people tap your ad within the reporting period. |
tapPreOrdersPlaced | int64 | The total number of pre-orders placed by users who tapped your ad. A pre-order placed (tap-through) is counted when a user has tapped your ad and authenticated with Face ID, Touch ID, or their passcode to allow the app to be downloaded on release day, within a 30-day window of the ad tap, and within 60 days of the app download. This does not account for any pre-orders canceled after the pre-order has been placed. |
totalAvgCPI | Money | The total campaign spend divided by the total number of installs within the reporting period. |
totalInstallRate | double | The total number of installs divided by the total number of taps within the reporting period. |
totalInstalls | int64 | The total number of tap-through and view-through new downloads and redownloads within the reporting period. |
totalNewDownloads | int64 | The total number of tap-through and view-through new downloads within the reporting period. |
totalRedownloads | int64 | The total number of tap-through and view-through redownloads within the reporting period. |
totalPreOrdersPlaced | int64 | The total number of tap-through and view-through pre-orders placed resulting from an ad within the reporting period. |
ttr | double | The tap-through rate (TTR) is the number of times people tap your ad divided by the total impressions your ad receives. |
viewInstalls | int64 | The total number of new downloads and redownloads from people who viewed your ad, but didn’t tap it, within a 1-day attribution window. |
viewNewDownloads | int64 | New downloads from people who viewed your ad, but didn’t tap it, within a 1-day attribution window. The API counts new downloads when someone downloads your app to a device where your app hasn’t previously been installed. |
viewPreOrdersPlaced | int64 | The total number of pre-orders placed from users who viewed your ad, but didn’t tap it. A pre-order placed (view-through) is counted within 24 hours of viewing your ad, and within 60 days of the app download. This does not account for any pre-orders canceled after the pre-order has been placed. |
viewRedownloads | int64 | Redownloads from people who viewed your ad, but didn’t tap it, within a 1-day attribution window. The API counts redownloads when someone downloads your app, deletes it, and downloads it again on the same device, or a different one, following an ad view. |