NSPrivacyCollectedDataTypePurposes

An array of strings that identify reasons your app or third-party SDK collects private data.

Possible Values

NSPrivacyCollectedDataTypePurposeThirdPartyAdvertising: Third-party advertising; such as displaying third-party ads in your app, or sharing data with entities who display third-party ads.
NSPrivacyCollectedDataTypePurposeDeveloperAdvertising: Developer’s advertising or marketing; such as displaying first-party ads in your app, sending marketing communications directly to your users, or sharing data with entities who will display your ads.
NSPrivacyCollectedDataTypePurposeAnalytics: Analytics — using data to evaluate user behavior, including to understand the effectiveness of existing product features, plan new features, or measure audience size or characteristics.
NSPrivacyCollectedDataTypePurposeProductPersonalization: Product personalization — customizing what the user sees, such as a list of recommended products, posts, or suggestions.
NSPrivacyCollectedDataTypePurposeAppFunctionality: App functionality; such as to authenticate the user, enable features, prevent fraud, implement security measures, ensure server up-time, minimize app crashes, improve scalability and performance, or perform customer support.
NSPrivacyCollectedDataTypePurposeOther: Any other purposes not listed.