---
title: displayName
framework: storekit
role: symbol
role_heading: Instance Property
path: storekit/product/displayname
---

# displayName

The localized display name of the product, if it exists.

## Declaration

```swift
let displayName: String
```

## Discussion

Discussion The storefront of the device determines the language of the display name, not the preferred language set on the device. For more information, see Storefront. note: When you create a new product in App Store Connect or in a StoreKit configuration file, you can test it before you add a product localization. The displayName value is an empty string until you add a localization. For more information on localizations, see Add and remove localizations.

## See Also

### Displaying a product description and price

- [description](storekit/product/description.md)
- [displayPrice](storekit/product/displayprice.md)
- [price](storekit/product/price.md)
- [priceFormatStyle](storekit/product/priceformatstyle.md)
- [subscriptionPeriodFormatStyle](storekit/product/subscriptionperiodformatstyle.md)
- [subscriptionPeriodUnitFormatStyle](storekit/product/subscriptionperiodunitformatstyle.md)