AdAttributionKit Updates

Overview

Browse notable changes in AdAttributionKit.

June 2025

• Receive postbacks in multiple conversion windows and understand where an app is installed with the county-code property in postbacks.

• Control how the system attributes conversions for your app by using attribution rules and cooldown windows.

June 2024

• Add support for re-engagement, which allows you to measure the success of ad campaigns that lead people to re-engage with apps they’ve already installed, while respecting their privacy.

• Specify a re-engagement URL: At runtime, advertisements can present a universal link registered for your app to launch to display content inside of advertised apps and begin re-engagement measurement.

See Also

Technology and frameworks

• Accelerate updates
• Accessibility updates
• ActivityKit updates
• App Clips updates
• App Intents updates
• AppKit updates
• Apple Intelligence updates
• AppleMapsServerAPI Updates
• Apple Pencil updates
• ARKit updates
• Audio Toolbox updates
• AuthenticationServices updates
• AVFAudio updates
• AVFoundation updates
• Background Tasks updates