WWDC2000 Session 400

Transcript

Kind: captions Language: en so the three things I wanted to cover with you today the first of all is web objects and Apple where web objects fit instance into the Apple family secondly where web objects is today or promise I should say yesterday and where we're going today and tomorrow moving forward so and Steve mentioned at Macworld in New York Apple is always been known for being the world's best personal computers having a really great killer desktop platform but it's today's age of the internet we really want to be thinking outside of the box and so why a lot of what we do particularly Mac os10 is focusing on the desktop there's a lot of things to do that are focused on the internet platform things like the QuickTime like streaming like HTML web design and so forth Mac OS 10 server and other products in that family and what we've done is really taken web objects and made it our internet engine we think web objects is the best tool for developing and deploying applications on the Internet it's a powerful engine to interactively deliver Internet content with HTML PDF movies Java anything you bend over the Internet can be supercharged by having web objects underneath it another way of looking at that it's a smart way to bring your applications to the Internet how many of you have done any sort of client-server development okay well for a handful of you a lot of you probably have how many you have how many of you currently have applications that never talk to anything else everybody has to talk to something whether it's a local data store whether it's other applications where this web server is whether it's to get updates whether it's to get new content whether it's to send customer registration information back and forth web objects is now an incredibly powerful way to build this relationship with your customer to your application to you over the Internet and this is also what Apple has done with web objects ourselves it is our internet engine is the system that powers our internet strategy whether it's the Apple Store Apple comm I tools I cards developer connection website all these things are powered using web objects and we've known it's a great tool the top three thousand customers in the largest websites in the world know that it's a great and powerful and awesome tool but we want to make sure that you all can take advantage of it as well for those who aren't very familiar with web objects and the technology let me just give you a real quick summary of how it works a traditional web server just takes static HTML pages and bend them to a client but often you have other data sources you want to use to bring to your customers rather than the hardwire everything into HTML mainframes databases ERP systems directory services etc but what objects does is take all the information feeds it into an application server that manages on the sides of the object and uses that to dynamically generate HTML pages or equivalently Java which can be blended to any client because it's a fully scalable what's called a three-tier system you can easily add new application servers into the mix and dynamically create a very highly scalable robust fault-tolerant web application service web objects have been the industry's leading application server allows callable deployment on a number of platforms has a very powerful rich set of graphical development tools which not only allow code free development like you saw this morning but also very powerful in-depth customization because a very rich public API building a cup of extremely powerful well tested objects and these allow you to connect basically any kind of structured data whether it's a database directory service materials management system etc and the benefits of this are threefold first of all you get incredible productivity with web objects up to ten times faster than traditional alternative development tool we have a fully integrated suite of development tools so we're planning on supercharging even more going forward we really learned a lot of lessons in the last you know this code base is built on the old next step open step DB kit technology has been around since the early 90s longer than any other tool in this class and our team has really learned a lot of lessons as we've done various generations of this project to make sure we have a very powerful object oriented architecture something that's very difficult to build properly but we've got more experience than probably anybody else in the world secondly it has very powerful integration services you can store your data pretty much anywhere and access it in a single application on a single client talking to a multitude of different data services of all sorts of different types and it's a very high performance solution used to run things like the Apple Store multi-threaded multiple instances on a single system also can be transferred from a Mac os10 service system up to high-end multi CPU Solaris and HP boxes so just to give you a quick summary where we are with the currently shipping versions of web objects we really feel like we've had the best technology the coolest solutions and a totally awesome business the technology that we released this March was webobjects 4.5 which you believe is smarter easier and even more interoperable in previous generations of web objects the system is a lot smarter in its ability to analyze and report performance issues to manage reconnects and failures to your database it's easier than ever to develop solutions using the new direct to Java client as well as a redesigned web objects builder for creating dynamic HTML components and even more interoperable by including great support for parsing and integrating xml data as well as connecting with directory services such as LDAP what objects is complete a huge streak of winning awards most recently a kodi from the software and information industry association for best application development tool best application server from java developer journal this is the 1999 Java developers journal our developers haven't been quite as aggressive this year with the voting feel free to join in if you agree with me that this was a very cool tool that deserves to be recognized and then we also want the software product of the Year from Network computing for being very well connected and also being a great application server so we've got a huge list of awards they're all on the website to get the most tedious to recite them all a lot of people have learned that this is a great tool and one of the food's still great is because we really believe in industry standards we plan a host of different systems we support a multitude of different languages we integrate with a whole slew of different development technologies whatever scripting languages or C++ or data formats such as XML and weave data adaptors to most SQL databases LDAP core body comm the variety of third parties to provide well the connectivity solution and the customers today read like a top 100 list of the web you've heard all the names BBC Consumers Digest Disney Triple A logistics us web Adobe the US Postal Service these are all just very highly demanding companies that really need a very powerful solution with very rapid time to market and they found web object the perfect solution for their needs in order to reach and we have a couple of quotes here from people who really leverage the dynamic HTML creation process integration with corba and Java compatible architectures and the list goes on and on and on we have a number of incredibly talented partners they really make the web object technology come alive and map to your business solutions whether that's for HTML design tools databases reporting tools integration with PDF and others technologies we've hundreds of developers who've been working very closely with us for years to really build robust flexible solutions customized to different vertical markets and we this is really paid off we have first time we've been first to market within the web application server space we essentially created it several years ago with the first version of web objects the last time they don't run the numbers we were the number one in market share we have a phenomenal growth margin and double-digit growth and we've just really pleased with the business and it really due to an awesome team we've obviously had a dedicated self Salesforce focus exclusively around these types of high end enterprise class solutions we the whole army of trained consultants works fairly knowledgeable and passionate about the solutions a very sophisticated training program which will see it on your demo CD some of the fruits of that as well as a worldwide network of resellers and a very talented and focused engineering group and as we say it's been doing object oriented development for you know hundreds of man years but to just give you a taste of where we are just today with web objects I've asked Andrea Sven Carr from the rapid deployment team of web objects to give a walk through the demo that you saw this morning well everyone here at the keynote today yeah you like it okay time go put a little bit more slowly to get a better idea of what it was that we did during the keynote why'd you start with the direct HTML connection there this is a traditional web logical application that web objects 3 5 or what live Explorer developer would be comfortable with will object 4 o we introduce a new technology called direct to web which basically logic very quickly step through a database and just say these are the various fields I care about give me a user interface that's built on that you get a very nice simple clean elegant looking HTML based user interface with the different pop up buttons and search fields you can search on a field do a query pull back a detail etc and it's very nice and simple and very quick and easy to get up and running but it's a very limited interface right it just it looks like you're running on something with the notch or two above at T and 3270 terminal but doesn't really have the look and feel of a modern rich operating system doesn't really love with all the power you have sitting with a g3 or g4 processor on your desktop so we looked at this and we said well you know this is kind of nice but this is mat this is double WDC this is Steve Jobs we're talking about we can have them showing this you know we need something really sexier so they said well okay give me a few minutes let me see what I can throw together and say okay I'd receive a few minutes let's see what you can throw together so this is the new project builder that's available as part of DP for weave custom hacked it to support web objects the version you have on DP for today does not yet support web objects it will very soon but we just pick an assistant there in this case be director Java client which is a new technology introducing web objects 4 5 in March we just give it a name so it's a database model and this is really the hardest job if you're managing a database application is understanding your model what are your relationships what are the important schema but once you create that model you know using the dollars of the database web objects points are really easy to take that information and turn it into a dynamic application it was very sophisticated heuristics to determine what are the primary tables in that database which need to be rendered differently and just go ahead and build it basically it creates a very simple shell server application which then talked to a very simple she´ll client application so you saw the code there's basically three or four code and three or four lines of code and mostly they just say hi I'm running now all the work is taken care of by the frameworks that are already built into web objects so you can start here and just build this application very quickly and then you launch a generic Java client this is something they can download from the web or you have one client pre-installed on a machine all you basically have to do is add a URL telling which server talks to it connects to the server the server knows ok this client I can tell this information to it generates the XML describing the data that client dynamically renders that into a user interface adjust the sizes and widths of things that it could reasonably on a page and as you see they're all alphabetized this isn't the hand-tuned thing this is just how it comes out straight from the director Java client very powerful technology leveraging the power of Java and aqua on Mac OS 10 and you can do a search you can bring up a detail view and we also did a little bit of work to integrate a QuickTime movie view into the context of java application it's something that you could do using the QuickTime for Java clients available and yeah so you see here Queen Amidala meditating in deep thought about the destruction of her world and that's the woman there it is in five minutes complete director Webb got application Thank You Andrea and like they say you don't have to take my word for it you can go home with you well objects four or five technology we've given to you in the developers backpack run on Mac OS 10 server or Windows NT and be able to immediately get up and running with web objects and built an application just like that yourself I don't think that the Java and Mac OS 10 is quite up to snuff with what we have here but you probably even get a basic java application running today on top of Mac OS 10 DP for and get a little feel for what that looks like so this is really really cool awesome and powerful technology we wanted to go so much further than we have in the past and so we really sort of set ourselves three goals and the biggest area it's really kind of make this a lower barrier to entry a lot of people who really love live objects lead incredibly cool but you know you work in the thousand dollar application space or you do sort of a one-person small consulting shop for small businesses they can't afford it's $50,000 server you know what this power tilde really cool applications or websites for your customers so we're focusing to make the technology more accessible expanding the array of solutions available and creating a whole new business model for driving this really into the mainstream so start talking about the new technology I've asked Tony tree he'll be on the director of robotics engineering to share a few words about the upcoming version of web objects I'm gonna run thanks learning so as you heard earlier in the keynote Steve mentioned we have a new release coming out later this year and we are calling it webobjects five for Java for a good reason we're going to be translating our frameworks into 100% pure Java we believe this will help you guys and make the product more usable by Java developers at first glance you can deploy it anywhere and I'd like to announce that we're now going to be qualifying the product on Lenox we're also going to be including a JDBC for Universal database connectivity and some inoperable inoperability standards for the Internet sorry we'll be talking more about enterprise javabeans and XML later on in the week so please make sure you join us at the sessions so as you heard and as you saw earlier today that we're going to be optimizing for Mac OS 10 already mentions that the CD that you have in your backpacks doesn't work on ten but the product that we're working on now when we released it will work on ten and you'll see that aqua user interface in that release will also be using the new project builder that you saw in the demo and we have a couple more exciting opportunities in the future we'll be working with Apple script and network imposed directory services so with that I'd like to invite francois show up to give a demo hi everyone hi everyone my name is Francois Zulu and I'm going to present you this Weber's exams I have a version we call web 6 5.0 ok so when I guess what OS we are running here any gas now not empty we have a Linux block here we have a Mac OS 10 server box which is a meaningless day and we are going to take one example out of the box from WebEx 5.0 and run it on those machines so run here are my charming assistant one absolutely we'll we'll try the create flat example so as you see we can run web objects Java out of project builder so well as X Java is compatible with web FX 4 5 which is side-by-side with it and the same project window is used so run will compile the application which is a 4.5 examples that we have translated in Java and now the application is running on my question server and I'm going to access it to the browser which is here ok so this is a this is actually an interesting example because it has a small graphic engine underneath that enables it to draw some grass for example here we have a pie chart I can type whatever I want so you'll let you see that the graphs are done on the fly ok and as always you have access to the statistics pages to show you that we are running here on Rhapsody 520 it is my quest 10 server to on the JDK 1.1 dot 6 so now we are going to say to take the executive all that was built on Mac OS x server and tar it and copy it over to the Linux box so as you know Java you build once on you run anywhere while it is true as well above excellence the reason why we're moving there so Ronnie's or Linux guru and he knows very well that are common to okay so could you please switch to Machine number two so you see DC Linux running X and we are doing the FTP this is really Xena it's almost on okay so the package has been thought up and moved okay here in red demo data so both of these always have eunuchs at the base of the same command can be used to enter it so here's something very interesting we do not support yet Linux in your pre-alpha release so we have to fake or licensing so that the Java VM believes it Solaris so that a license to look in can so now the licensing check path and the app is ready we can show you okay so the app is running on Linux and it's actually the exact same application there is not much more I can say except I can go back to the statistics page and oops we have an exception that's okay actually I wanted to show you the exception so you see here we have the back trace of the of the exception is actually rendered in the browser and if we switch back to the machine number three please my question sir okay so run run is introduced the run is going to introduce a bug in the application perfect let's start again so run is run either quality engineers with us so it's a challenge for him to introduce a bug in enough is used to find them I'm good at introducing bugs so he is now typing a very ugly bug actually a nullpointerexception and he will run the application again so I'm going to click on the right link hopefully you'll see another case of this exception okay okay so the same app come up but if run did well when I click on update graph I'm going to get an exception well here it is now you see that you get a back trace with one with the first line being in your code and the clickable link here if I click on the link watch what happens here you get straight to the line info together where they accept an otter so not only is bad in moving to Java that's a great example of better development environment thank you can I ask you a favor can you bring a little actually put back the with a Mac left on that screen and the Linux on that screen that's what can you do that there in the Linux on the other screen number two Mac OS tens idea of Unix the rest of the world's idea of Unix gotta love it thanks you can go back to the slides now so we have inscribe a powerful technology which is really getting out in the mainstream but it's still incredibly sophisticated and one of the things that people have often accused Apple of of is creating simplistic toy machines things that look cute or look pretty but are under power don't really scale to really great complicated solution and with Mac OS 10 and web objects I didn't really bring a whole different world to answer that problem as you can see we do have all the power of viewing for underneath we're going to heck up a lot more than that on top which is really accessible for the ordinary user to accept and enjoy and if it was just our traditional Macintosh just as you see with web object you have incredibly powerful and simple to use tools that have relatively unsophisticated developer can get up to speed on very quickly but there's a lot of depth and all the UNIX and all the interaction of the sophisticated tools going on in the back so one things we need to do is figure out how do we make sure that our customers our partners can really tap all the power that exists within web objects and Mac OS 10 and because of that we introduced a whole new initiative called a polite services and pleased to announce Scott Anderson the new director of Apple hi services here to tell you more about it please welcome Scott [Applause] thanks Ernie I can't tell you how excited I am to see four or five hundred people in one room here to talk about web objects this is truly a great day for our product and I'm incredibly proud of what the company has been able to do and the decisions we've been able to make around the technology just to put this in context I've been with Apple for three years been prior to Apple with next for almost seven years so this to me is a culmination of a lot of events and to come out of the gates with a pricing strategy that's as aggressive as it is and a business strategy for from my organization that I think is compelling is really exciting so before I start I didn't see that the show of hands earlier in the session how many people are currently using web objects in the audience great and how many people here are familiar with Apple enterprise software okay a lesser group so for those of you who are new to the web objects community apples had a dedicated organization called apple enterprise software also known as AES the last three years and the mandate of AES has been to sell and deliver consulting and professional services around web objects and it's very exciting to know that with this shift in our product strategy our move to pure Java and our pricing we're going to have the opportunity as an organization to really leverage our strategic assets a lot more effectively and quite frankly our value add for Apple and for apples developers and customers has always been the fact that we've got a very sophisticated field software engineering organization that can take our technology and our customers business problems and deliver compelling solutions built around Apple's web objects technology so AES historically here we go becomes Apple I services okay Apple I services if we go back in history what an Aes do AES sold web objects and delivered services to the business and enterprise market place today effective May 15th Apple I services is dedicated to delivering custom solutions through our consulting integration training and support services to Apple's core markets so historically it's been business today moving forward we're going to align ourselves much more closely with apples markets and deliver our expertise into business education the developer market and the creative new media marketplace we're also going to be focusing around expanded suite of technology historically our business has been built upon web objects moving forward we're going to empower our engineers in the field our systems engineers and consulting engineers to better understand quick time to deliver quick time integration services as well as Mac OS 10 and what's been interesting as we've gone through this business planning evolution is there's over the last six months a tremendous increase in requirements from Apple's customers to have an organization that can help deliver QuickTime and web objects integration services and we're already seeing for many of our open step customers an opportunity to provide value-added services to help them move their openstep apps to Mac OS 10 moving forward as well so really what's new about this business model a we're focused purely on services we're really hoping that the apple developer community the price point the move to pure Java will really help build a velocity business model for the product and then lastly we're aligning ourselves much more closely around Apple's core markets I want to talk a little bit about our partners today we really have three types of partners within the old construct of AES we have the enterprise alliance program we have solution providers and we have systems integrators the the EAP program which many of you may be members of is really a developer program focused around web objects provided support services and training as well as product that product or that program will be transitioned over into Apple's Worldwide Developer Relations programs and we'll be communicating with our EAP members over the next 30 to 45 days as to what that transition looks like we've also got a suite of solution providers folks who take web objects and build vertical market solutions around the technology and take that technology to market and we have systems integrators folks who are in the business of delivering custom solutions who build domain expertise in the product and go out and help solve customers problems and I'm hoping frankly that amongst this group of developers in the audience today and participants in the conference in general there'll be a tremendous increase in Apple developers to embrace the product and build solutions using web objects so I'm hoping you'll all be part of the program moving forward at your tremendous opportunity you know we're looking at the possibility of extending our business model to include components and reusable frameworks as part of our services play we're also looking at at programs to encourage vertical market applications we have with app up vendors today who deliver solutions into everything from litigation support to logistics to e-commerce applications and by decreasing the barrier of entry and eliminating the price point on deployment I'm really hoping that there'll be a tremendous amount of increased participation in the program and lastly I really hope that with our support as Apple y services product marketing as well as worldwide developer relations we can collectively work with the Apple Developer community and build a real strong sense of community attract a larger suite of developers to the platform and have a bunch of solutions out there that address specific market needs that we haven't been able to touch in the past so at a very high level that's a little bit about a is we'll be here later on to to answer any questions you might happen to have Ernie thank you very much Scott and one of the great things about having a polite services on board is that you know often there is this the beltway effect right when you're in a small community and you hear things a certain way it's easy to get lots of a certain mindset the f-fly services people are out in the field facing all the same challenges you do as developers kind of figure out what's going on from Apple what the directions are what the support they have available there and they're incredibly valuable resource for us to understand what are the issues that you as developers in the field face so we're looking forward to this new focus to be able to partner more closely with them to really appreciate and understand developer concerns and make sure we have the right solutions in place for you to succeed in meeting the needs of your customers so that's kind of a whole new world that we're trying to open up with and then my dublin product marketing is trying to take that great technology and bring it out to these people in the field so they can build really compelling solutions so the number of things we're doing to make that happen this is the standard peas that people gun to marketing school learn about the packaging pricing promotion etc let me just kind of walk through that real quickly for you historically there were two different development there are two different products you would buy for web objects one was the developer product developer product a deployment product and we're basically taking those two and putting them into a single box which is both developer and deployment now previously the developer tools cost $14.99 deployment started at 7,500 and went up to $50,000 we have taken be $50,000 product and the $14.99 product put them into a single product costing six hundred and ninety nine dollars and this isn't like the $4.99 or the $99 product you sometimes get from other developers when they do a low-end version of their product which doesn't have database access or doesn't allow you to load balance or share this is the full fifty thousand dollar product in this little pretty box we had to work pretty hard to squeeze it in there but it did fit and this is affecting not just future going products but today's products webobjects 4.0.1 and well hundreds four or five and it's effective immediately go to the Apple store after this session it should be up there you can download and buy today and we're very excited to be able to really make this available to a whole bunch of different customers who never would have seen it before we're also really expanding the channel used to access this technology is no longer just a niche thing for an enterprise business if you want to build a one of its application a couple of options one will be available to all Apple resellers who want to carry it you'll probably most likely be high-end resellers your fries your value-added resellers your specialty integrators Apple solution experts but anyone who works there who wants to carry can carry it as well as having it available worldwide on the Apple Store we're also working to make it very easy to bundle with your applications if you have a high-end web publishing solution you're here to tell your people to buy it through the normal channels or you can make it available for you to deploy along with your application so you get a serial number and the right to copy the software to install in your CDs and make it available to your customers without having to go through the hassle of an additional channel an additional installation and we're still finalizing the details of that but our goal to make it really easy and really transform to you in your customers so you want to build a really powerful application it just happens to include a fifty thousand dollar web server and underneath you can charging for two thousand dollars and pocket the profit for yourself or you can go much lower markets than you would be able to do otherwise and if you don't need resellers who you work with that carry your product that should be carrying this you feel free to you know make sure that they get a hold of this as well so you can start moving that into the broad marketplace or the product family so as of today we have really three products in the web objects family that we're focusing on thing about there are a lot of older products which are being end-of-life so we can focus really tightly on these three projects let me just go over the platform and language support cuz I know it gets a little confusing with all the changes the original version of what Lobby explore oh that was released almost a year and a half ago I believe you could develop a Mac os10 server or Windows NT you could deploy on those or Solaris or hp-ux 10.2 10.20 and there are three different languages objective-c Java and web script will bobby's 4.5 was essentially the same platform support just updated to mac OS x server 1 to Windows 2000 hp-ux 11i ill basically and a bunch of new features and technology obviously with the same basic platforms moving forward well objects 4 or 5 4 will object 5 for Java will be available around the end of this year and will include support not just for Mac OS 10 server 1 2 and Windows NT 2000 with the existing developer tools as you saw now it will also be available for Mac OS 10 with the new aqua project builder based developer tools and addition to Solaris hp-ux 11i against one version of Java and will work on this license key things you don't have to cheat to deploy it on different systems will make it so that you can actually take that and deploy it in any systems although beyond the systems that we qualify you would be responsible or working with the resource of qualify it against different variants of Linux or other operating systems that you want to run it on but for those six systems we would be responsible Mac OS 10 Mac OS 10 server windows Solaris hp-ux and probably Red Hat Pro Linux 62 or whatever the current version is then we would qualify our Java Runtime against but you can still run it on any Java capable system but the sole language going forward is Java the existing versions are still sold will continue maintain them going forward for quite some time yet so if existing code don't worry you'll be able to keep running it for quite a while going forward but future development future migration we're really working to focus on Java because it delivers a whole bunch of different benefits one of the big benefits it makes a lot easier for us to integrate with different service is on different platforms Mac os10 we're working very hard to make sure that it's a world-class platform comparable to Windows NT and Solaris for deploying as well as developing web objects applications we're talking to database vendors directory service companies middleware vendors to make sure that if you have a structured data source that your customers are using you want to be able to access that through web objects we have all the tools in place and leveraging the power of Java with JDBC and enterprise javabeans is a really powerful tool for really expanding the connectivity of web object solutions this is just a really brief foretaste of all there is to experience in web objects as Steve said in the keynote we have 18 sessions devoted to web objects one down 17 to go a few of the more relevant ones we have listed here right after this there's a technical overview session for those of you who kind of glazed over a bit during the earlier slide want to really understand how web objects applications are built secondly the direct to web and directive Java technologies you will just see me the marketing person showing to you you can get down and dirty with the engineers and understand what's really going on behind the scenes on Wednesday morning secondly another really big feature of web objects 5 for Java is the ability to integrate with enterprise javabeans so still a work in progress but by leveraging the power of Java and everything else that's happening in the industry we can deliver a whole new dimension of interoperability and finally for those of you who have objective-c code we are providing migration pads if you choose to move forward at this time to allow you to very easily or at least straightforwardly move your Justice League code to Java and be able to start running applications obviously some applications are going to be harder than others or we can very hard to make sure that there is a smooth transition for our objective-c customers and the you know millions of lines of objective-c code that are there which may need to move forward to a new platform for more information there's a huge lot of information available to you there is a new web object website which is been redesigned to reflect the new announcements today we have a wobbling slab available downstairs available every day over the lunch hour go down there you play with web objects 4 or 5 try and build a director java application get some feel for what this is and try to think about how this might benefit your customers or your development technology you all have a web object four or five evaluation CD with some wonderful movies and dental is included help you get a taste for what web objects can do as well as some of the training and other resources available we're also announcing the web objects community boss we have a huge vast wealth of partners who've been working with a platform for years who know a lot some of them offer consulting services some of them offer training services some of them some very cool specialty applications which might inspire you and what you're doing they're all going to be there and having their power books and eye books in hand hopefully to show you some of the cool things going on and we'll just get together and hang out for an hour and a half Wednesday we raise to get the Civic Auditorium because we didn't have enough room for the rest of you anywhere else so across the street that huge building maybe we'll pack that out as well as we're doing here I'll be sure to come by and bring a friend and if you have technical questions during the course of this week there's a a full feedback at grouped at Apple comm address where you can ask questions about WWDC sessions this is not a general tech support question but if there's something that was covered in a session that wasn't clear or you don't know where to go next to find out more information feel free to send email to that technical low feedback email address and the second line is supposed to be web objects at grouped Apple comm which is the marketing address for my team which is currently just me but working on hiring some more people to help me take up the load because we've got some really great things planned and this is just the tip of the iceberg you