WWDC2003 Session 726

Transcript

Kind: captions Language: en welcome to our VR double feature the second half of that I'm Rhonda stratton from the QuickTime team and i'm here to introduce you our second vr session featuring Dennis Vela who has been working on some just amazing projects with quicktime BR and in the last session we heard about a lot of new tools and ways to to make VR and ways to get into it in this session we're going to hear about some really amazing projects that Dennis has been working on and a lot of guys have been work on some cool things but dennis is just really impressed me with some of the things he's been doing so no further ado I'll i do have to make one sort of administrative thing as far as QA we try to keep that to the end if you've got a really burning question ok but please make sure you always speak into the mic when you have a question so the translators can get it so that everyone can hear the question and but I'll come back up at the end and host it the majority of the QA okay thanks so good morning you can all hear me okay everything's working in the back there I get base nuns up I love it ok so a little bit about myself since I don't think many of you have taken my any of my sessions before wherever so I'm that VR guy you know when people say you know that the our guy that's me right here so my company is called light speed media I also have another company called the way ahead group because if you're not way ahead you must be far by and Dennis field of photography and basically I'm just a photographer I tell people that all sound unjust the photographer please don't don't give me all this information so I've been doing photography for a long time i started in photojournalism i became a photographer because stick people are tough for me to draw you know the little one line thing so i got involved in taking pictures and i found an early age in high school that it was a great way for meeting girls you know take their pictures so i got wrapped up in to a photography and after a little while in photojournalism I started doing a lot of commercial work and I specialize in the automotive industry for those of you who do not know the automotive industry is an eight billion dollar a year in advertising dollars so i tend to be very toggle on so i started doing work for like GM and jaguar if i say them correctly three times they promised me more work and i gotta fall in the digital imaging in fact i was doing digital quite a long time i'm a beta tester for kodak and cannon on digital cameras so about six or seven years ago i heard about this thing on the web you know you could take your pictures and you could put together this thing called quicktime VR at that time it was a free set of tools just to play with it to experiment with so I started downloading it and if you were in the earlier session you heard that the automotive industry is one of the largest users of VR so I started doing a lot of quicktime vr for automotive use have done some stuff for GM's have a project coming up for GM doing some work for a BMW so been in it quite a long time for those of you who may not have seen VR before it's basically a series of still images we can use a lot of different capture devices but it's a series of still images whether we're looking out which would be a panoramic or we're looking in which would be an object movie and we have a lot of different techniques will talk about that i'm going to switch to the laptop one thank you and just show you really quick two samples of what a vr is the first one here i'm going to show you is a cubic movie so this is a full 360 environment that i can look around in i did this quite some time ago when apple is just playing with cubics it's in chicago it's at Christmas time and I just wanted to show you know a nice wintery scene when I travel around I do a lot of traveling in Asia the kids are like that's no so we'll close that one out and then I'll show you an object movie we'll talk more about this later but i'll show you an object movie and this is a actual aircraft that we shot at the smithsonian we'll get into that later but 36 shots and I can move my cursor I can see all the different sides of the airplane and our Smithsonian project will actually have text and other information and links so it'd be a very interactive piece but we'll we'll talk about that later but I can go back to my presentation so I'm going to talk to you a little bit about three projects that we've done in the last eight months and going to give you a little bit of overview I'm going to talk you through the process that we go through I'm not really here to talk to you about developing new tools that I'm going to show you a lot of really cool stuff and give you some ideas I'm going to talk to you more about what we go through on our different project I found in an early age in photography that was just as easy to go after big work as it was for small work you know that old additive about no big jobs are just as much as little jobs is true so I tend to concentrate on like major projects the other thing that you may be interested in knowing is that most of these projects were ones that I created you know I wouldn't talk to somebody and show them concepts and came up with the idea very little of our work is somebody picking up the phone calling me saying would you do this for us we have a lot of projects but most of them were created by ourselves my have an associate I work with and we would talk about different ideas and start looking for clients that would maybe work for the first one is the esplanade in Singapore we have some people from Singapore in the crowd this is like their sydney opera house it's a huge facility it's shaped like a durian fruit and you none of you know what that looks like but it's kind of like a pineapple cut and a half late on both sides and that's their facilities and they had some interesting ideas for what possibly they could do with the are we we went in there and we start talking to them about the concept of what possibly they may be using the vr four there's always expectations on the client side you know they think that you know you should be able to do this right and you're like there's no technology for that yet but I'll think about it and then you know the clients concerns oh my god will you be able to do this and you know you have to sit there and go through it Mac versus PC this was my only client that I've had just some concerns there were no concerns after the fact that quicktime played no problem in their system we win we loaded up quick time on all their machines because they're mostly pc-based they ran all the VRI ran fine and then was never concerned again for those of you that may be working with quicktime we're developing in quicktime i can tell you that the tides have changed i have very little issues now with any major corporations in quick time before it used to be like well that's an apple thing you know where IBM we can't we can't use an apple thing so so now it's more along the lines of oh yeah quick time I've heard about that that's just a download right doesn't cost us now does it I'm like no no it's a free download you can go the apples website and pick it up so the tides of turn and a lot of people are adopting quick ton became very important to us and a couple of slides are coming up one of the things that it's also important it's pre-planning I think a lot of people just come in they think we'll shoot pictures we'll just use the pictures and then we'll author the materials and we'll put the VR together and they'll be happy and you've already built in problem points if you do that we do a lot of pre-planning we go through we take pictures of all the different areas we then put together like storyboards like for video works we put together real story boards and we get the clients to sign off on the storyboard because guaranteed guaranteed the first time you start shooting they're going to be like you know could you shoot an extra picture here it's only a few minutes right now just just a few extra snaps right here and you do that and then you go and you get to the next spot and it's like oh you know just just another couple quick pictures over here it's not a big deal and then the next thing you know is that they have the only marble toilet in Singapore and Michael Jordan sat on this you know could you shoot a quick the our forests you know and it's one here and one there and one in the washroom and next thing you know it's like you've got a whole new project going on and who's going to pay for it so one of the things that we make sure of is that we have everything approved as to what we're going to do now there's the thing out there called value-added we're very big in value adding so I may not charge you for the extra work but I want you to know that I'm doing it you know it wasn't something that we agreed to so you can see what other things that I may be throwing into project because I want you happy remember your happiness is my foremost concern if I say that really well they really believe me too so this one with a different project i'm going to show you some of the arse in a little bit this was for definitely partners it's an agency that specializes in doing web content for agencies and they wanted to shoot or wanted to do some things for VR and they came to us and they said you know could we do some interior so we had to do concept in with them we did a lot of concept in law thinking about what they wanted and then expectations I learned a couple new things with this project also expectations were that they wanted to be able to zoom in all the way to see every thread in every seat you know we should be able to do that you showed us that in samples and I was like yeah but you know the price I gave you was the price for the VR you know I'd like this quality and now you want me to give you this quality for this price so so there again I learned I ran to some rough times and I had to change some of the expectations on both our sides I have a lot clients that they want to see something right away you know what's that computer thing can't we see that today you know you just shot it two minutes ago they're like you have samples now so one of the problems I ran into with this particular job was that I started giving him my rough ER the rough samples right away so they could see it and they panicked they were like this the colors don't match you know it's a little jerky I had a whole bunch of issues just because I was trying to be accommodating I was showing him my rough work as we were authoring the materials and we ran into a big snag with that and I had to stop showing him stuff and showing him final products so then it became a timeline issue you know they would they would think that everything was fine while I'm waiting for them to respond telling me to give me input and I wasn't doing anything I was waiting on them to say yeah this sample looks good you can continue on so all of a sudden I get the infamous panic call on Monday okay well we approve that one in the middle and you'll have all 30 of them done by Friday right and you won't charges board so there again is client communication also keeping on a timeline so just some of the things that we run into when we were working on VR they have a web and CD use this particular company I'm sorry I forgot to talk about something earlier this particular company their goal is to get you to buy a jet so we're showing a lot of ER but the big difference between this company is that they rent the jets and has a lot of accessories so we had to do a lot of small animations if you were in the presentation earlier they talked about animations and such so like having showing you the capabilities of the seats that rotate that see expands phones that open and close into the armrest that type of thing so we have a lot intricate work with animations and the problems that we ran into with the animations with color consistency the clients had certain expectations even though the phones with different colors in a different aircraft they wanted all the phones to look the same color so we had a lot of posts work going on in this particular project the earlier project I'm going back up if I can sorry about that in Singapore they had a couple of different uses for the imagery they're not thinking web what wasn't even close to what they were thinking about they had this thing called a cyber box in the cyber box and it's not done yet we're still working on some imagery and they're still working on some of their technology is that you go to the theater and you buy your tickets electronically for a live show and I'm this cyber box a map shows up where the seats are available and then you click and a VR pops up and it shows you what your view is from that seat or that area right well the thing was I had to program in the further back you are the wider it looks and the closer you get to the front the closer it looks to stage and it's one of those you know truth in advertising so the idea is to upsell you it shows you here's what your seat looks like but if you buy a few rows farther up your seat will look so much better your view will look so much better the other thing we had to learn was they wanted to take the video or the VR and they wanted to turn into broadcast quality video so here we are we're shooting all these still images and now they come back and they said what we want to do broadcast quality video and the client doesn't understand the difference between VR and QuickTime all they know is well it moves right it moves this way moves that why can't we have a video of that come on now you're you're the VR guy so there's a application out there that hasn't been rubbed in a very long time so those developers out there they're looking for something it allows you to go into After Effects take your VR and program from left to right or right to left and how many frames per second ill roll it only works in nine so which is a big problem for me because everything I have is in 10 so I have to jump back and forth but anyway allows me to output these linear movies so we are outputting these broadcast quality linear movies so that they could have they have plasma display screens like you see throughout the app conference here they also had those at the theater so that you could see like different spots of the theater like the library you could go see where the library is on the big screen just as rolling video can entice you to go visit the library all right let me get back to the citation shares and I need to launch but we need to go thank you you're way ahead of me every once and while that happened so I'll be there in just a second we need to get to my bookmark can we switch to the laptop now I think it's working there we go I just love it when this stuff works so this is citation shares and I'll need to take you to an aircraft so we're we're we're live this is not on my hard drive trying to to get you there and you can see that you know the different sizes and for 359 thousand dollars you can go ahead and buy that you know share that jet so they have different like cabin stuff like that and then we can have a VR of the interior so here's a cubic VR that we shot just showing the inside of the cabin we use a 3d rendering program to call Bryce to create the exterior so it looks like you're flying outside the windows and the first thing that the company told us was we're too low of all the problems I faced I had it were too low so I was like is it really important so there well you know we don't want people to think we fly recklessly ok no problem i work on that so it kind of has a distorted view the client wanted to show like the entire cabin right away so not particularly how i would normally like to show it i'd rather have it so it zoomed in a bit so that we could to look around but it's a way for people to see it their clientele you know its fortune 500 companies broadband is not the issue in fact some of these people have like t three lines to their homes so you know as big of files if we wanted to make they were fine with that Interiors the animations that we were talking about so like the seats I can rotate you know show different accessories this seat doesn't do much is the lame seat we have you know we but we have other seats where they actually unfold and there's like a little place for your drinks we had to animate the drinks coming in you know all that good stuff so tables table on there so again showing that you know you can okay come on we can get there there we go we can we show that you know you have these fold out tables that type of thing so they're big thing was to animate showing the clients or prospective clients all the possibilities that if they rented this jet for only three hundred and fifty nine thousand dollars per year that they could open up the folding table so but actually they have found that this technology is to improve sales they did a little demo CD they sent out demo CDs with PDFs to I think about a thousand perspective clients and all those thousand prospective clients they had a response of 30 now you may say well 30 people yeah but 30 people at 300,000 I'll take 30 people at 300,000 every day is a week so if we can go back to my demo machine please so that was a really good project for us and it started started us thinking this is the National Air and Space Museum part of the Smithsonian it's my current project right now it's it's rather a huge project we're shooting over 200 aircraft on 144 space artifacts the original project was going to go for eight months we're now up to two years or decimate that will be working on the project for two years and I got an email saying oh my god you won't believe it we may have more work I'm like two years you know there's only so much I can love airplanes after two years but anyway so we're shooting a lot of stuff we're creating live quick times we are and we're doing a lot of really cool cutting-edge stuff so let's talk about some of the things leading up to the project so my initial contact with the museum people want to know like how do you get this work so I was doing work for another museum and somebody told me that the Smithsonian was thinking of doing something similar and this museum was so proud that they were ahead of the Smithsonian so as soon as I heard that I picked up the phone and started calling the Smithsonian saying I hear you want to be our shot they're like dr what you know so i had to like finding the right people this project took me two years just to get it moving forward i've been working on it for two years talking to curators talking to different departments at the smithsonian going through a whole bunch of issues with them my biggest thing is my contract is 35 pages long and 20 pages relate to insurance you know like there's no way i could ensure the Wright Flyer now I just don't I can't get a policy big enough so there's these new things that keep having to learn as we go through prototyping prototyping became really big when I started working with the Smithsonian and other larger museum because for a visual thing you know they're not visual you know I tell them well here we can do this we can do that and I show that to them and they like don't get it so I have to use they're actual pieces there's a joke in Chicago that you know if you shoot an apple pie a peach pie won't do you have to shoot an apple pie you know to show to an art director so anyway so same thing with this I had to actually go in and start shooting aircraft and build prototypes with their stuff before they could visualize what they wanted to do expectations they had very low expectations we were actually in there showing them stopping there like I never knew I could do this this is so cool you know does it cost much that's a byword funding you know funding is always a big by word as the Smithsonian clients concerns we had a lot of concerns in the very beginning when we started shooting because there was like touching the artifacts they have very specific rules about you know touching a 50 year old airplane or an 80 year old aircraft Mac versus PC I was really concerned about this because the Smithsonian has an IT department that's the IT department from hell you know they're like Apple no we can't do that you know I'm like no no it's easy its quick time you know take the Apple part out just think quick time but that's an apple product it won't run on their servers no it's not an issue believe me so I spend it took two weeks for them to hook up an airport extreme they had two people activeness facility to hook up to the extreme because they weren't sure how well we would go and they dedicated all day so it took 30 seconds to plug in the ethernet it's a government job remember to people it plug in that ethernet cable and then i'm on the mac i said okay i have signal and they're like no you can't it can't be that easy no no it's a mac thing so it took me two weeks to get that 30 seconds for them to plug that in so dealing a lot with convincing them that the mac is the way to go as far as ease ability but on quicktime no no issues show them running quicktime on window show them quick streaming server you know show them all the stuff that they could do without changing the way they're working and they were very impressed you know they were impressed it doesn't break they were impressed that it actually works they weren't impressed that they wouldn't have to hire extra people to make it happen so it was a it was a good thing for us hardware Apple computer and Rhonda strain there they've been very good to us and they've loaned us some computers to use so we're using nikon and canon digital cameras remember on that digital guy in the other world so we shoot with the nikon d 1 X's and on the Canon side the Canon d1s make really hi Meg files we'll talk about that later bogen lighting kyden be our heads dr. Lewis has made us that specialized motorized head lexar meter with the CF memory cards and great egg Macbeth for color I've now served my country in God because I've got all my sponsors out there so lots of hardware let's go back for one quick thing we I've gone the wrong way here I hate when that happens we have these rolling carts so there's an aircraft in the background we have the canon 1ds and we fire the cameras right through far away into the computers we've had a host of special applications now hosts a few special applications written for us but basically you found is very expedient to shoot right to the hard drives of the computers saves this time downloading and we can also visually see the images right away we're using five computers two laptops there's two photographers we have volunteers we actually have more volunteers now the Smithsonian has dedicated staff to us and we have one day k janitorial staff that's what CS CES is it's our janitor we have our own private jander because photographers are messy so this is the interior of the new museum it's called a hobby center it 200 feet wide and 1000 feet long and museums the reason why we got involved or one of the reasons we got involved with them is there's a love/hate thing of museums we want you to come and see all of our great artifacts and you get there and don't get too close back up you know don't touch that so it's this thing of they want you to come and see everything but they don't want you to touch anything and then the other issue is that a lot of the airplanes are now hanging so that you clean even get up close to them so one of the reasons that quicktime VR is a major asset to them is that there'll be a hundred kiosks spread out throughout the museum and as you go through the museum you'll start to see groupings of aircraft that aircraft up beyond the kiosk and now you can start seeing up close what you're seeing from afar and I'll show you some samples in just a minute color management was a very big deal for us besides the fact that Smithsonian has exacting standards on like if something is printed it has to be reproduced faithfully just managing all these different cameras we found out that the different camera shoot color a little differently so Apple has this really cool technology called color sink and now quicktime is supported by color sink so my life is so much easier and Apple was nice enough to fly out Kevin O'Connor he's a color specialist that teaches for Apple and great Egg Macbeth alone the calibrator so we could calibrate all our LCDs and come up with a look-up tables for the cameras so that everything matches I can shoot any camera in our that we have even going across brands you know whether it's a Nikon or Canon and I can match within five percent the color using color sink and color a couple tools out there from greg tagged macbeth so became a very good thing because nothing's worse than going through a vr especially a multiple rho vr and seeing that the color shifts for one world right just you know it's it right away it's not a good thing don't want to go there so color next thing is custom hardware no one airplane is alike you know they're always you know variations and stuff and people were asking like how do you rotate that you know you know do you walk around it well if you walk around if you do the marking you know every 10 degrees around the facility and walk around then the planning starts to look jerky it doesn't come out as smooth as if you rotate the aircraft itself so you know I'm always fighting budgets you know just like any government institution I'm just a contractor I'm not even the photographer anymore i'm just a contractor and so we're always fighting budgets and i've come up with all the hardware we could buy commercially to do that and they were like great we have no money for that okay well let me think about it so there's these things called baskets and the baskets are what they move the aircraft around they actually use them on aircraft carriers to move fighters into tight corners and stuff so we bought a bunch of these baskets this is two inch steel pipe and we have special fittings made so we can slide the airplane into wherever we need to get so it's centered over its rotation point so we have these and there's about 150 to 200 pounds of weight there's a steel plate there's a piece of plywood and duct tape because no good project can survive without duct tape and that's put on the floor and that's our center point and then two people at both ends of the airplane start pushing it and every 10 degrees its marked on the floor they know they should stop and then we shoot another picture now on occasion I found out that the floor in our first location What's in level you know you get 10,000 pounds rolling and the mass wants to get that low point it's pretty tough to stop it so another one of those things that we learned lighting we had a lot is with lighting how do you get light into these cockpits how can you get into tight places again lots of ideas we ended up buying seven dollar for fluorescent bulbs digital cameras have great capabilities to white balance in multiple color spectrum settings so we use these fluorescent bulbs we tested a bunch of them and found a particular brand it was pretty consistent and we used those on stands we hang them they actually now have battery operated fluorescent bulbs where it takes about five to ten double-a batteries so we can hide double-a batteries within the airplane to light it up so we can shoot the are on the inside again we have a lot hardware we had to come up with that's Jim's rig on the left kai dance fear achill head we have a special the government must assume that butts are always 28 inches wide because all military feets are 28 inches wide so we have a special stand that the VR head clamps to and then we can put the VR head into the seat so we can give that view as if you're sitting in the aircraft we also have what's called a bug and super clamp and that hangs on pipes above so that we can see around inside the cockpit now on the other side I have my own little VR head that I made of wood for fisheye lenses so I could do four shots with a fisheye has a little pin that stops it because that cockpit is molded to somebody's head the shield that comes around is only six inches wide you know they made it extremely as they could in 1932 so there I had some new issues for placement and stuff Louis's I'll just move this a little bit more forward and I'll just start this there it goes so on the jet aircraft that we have to shoot they have like prototype jets and they have like f four fighters and a whole bunch of really interesting fighters it takes 15 minutes to open up the canopy because they have no power source so they have to crank the hydraulics so with these types of assemblies we have to open a window click you'll move the head no click and then close the window 15 seconds later the camera fires open up the window move it to the next position click close the window get out of the way so can you imagine 15 minutes between the click so we we were thinking about the issue I had talked to Louis so he came up with this automated VR head for us so that we can mount this inside the Jets we can then press the button to start it close the canopy and then it will start shooting it'll do its whole roll it takes about six minutes for it to shoot the entire interior and then we can open up the canopy again so you know within 45 minutes we're done entirely with that aircraft as opposed to 15 minutes you know cranking and closing so a lot of problem solving in our projects and a lot of issues that we have to think about this is the view from above so you can see underneath the airplane our little Mark's every 10 degrees duct tape no good project can live without duct tape so and on the other side that's the bomb site to the b-29 now the Smithsonian's putting every aircraft in the museum back to flying condition if you could add gas to it you could turn the key it would fly so that's the level of restoration that they're going through well the problem for them is that all the things that go inside the airplane will disappear you'll never get to see it so like this is the first non-optical weapon system the US government ever had with a simple radar bombing site so they yanked it out of the airplane and we had to photograph it again we didn't have a turntable that could take it so we just slapped a piece of plywood down and there's a little piece of PVC pipe shooting off the side and this guy sits on this little roller and he lines it up and then he pushes himself off I take the picture he rolls back up moves it over you know it's cheap automation so and then we take the actual images and then we'll drop out background so like you see on the Stevens a crow that's the monoplane on the bottom there you know we're always dropping out backgrounds for all the different they are so I'm going to now show you a whole bunch of samples we could go to the laptop and I want to launch where's the mass of the earth so I'll show you the first sample so this is a standard VR and the problem that we run into is until you blow in the text and all the other information people look at and think it's just a toy right it's a model here we are pushing these big aircraft and they they think it's a rendering but I can look at all the different sides okay so i can see all the all the different parts of the aircraft how do I shoot it though there's the airplane sitting on the baskets there's our weights in the middle we have these big blue tarps so we have two areas in the museum we have two studio set up with these hundred foot long blue tarps and then I can click and I can rotate the aircraft and then we bring in the volunteers and they sit there for days on end you know cutting pasting dropping out backgrounds so this is how we start it i'll show you the where is it now the radar unit this is the final piece for the radar that you saw sitting so this will be on the computer kiosks will talk about the kiosks in just a minute and the idea is information would be showing up around around it I could look here so here's the mono coupe that we did the exterior again one shot every 10 degrees we now have an assembly what you haven't authored anything yet but we have an assembly like a big arc that their welding and then we're going to be placing it above the aircraft so we can do multiple row so that you'll be able to rotate the plane down and see it like a God's eye from above the Smithsonian the VR is really cool but what they really love is are the interiors so this is a cubic of an interior of that same aircraft we haven't put it in the rendered sky yet I can go right I can go left just like the car I can go above come back around and go down below so full 360 environment so this is a big thing for the museum you come through you go to a kiosk and now you can start looking at the kiosk start learning more about that aircraft so earlier I talked to you about prototyping I have to show you this one you know remember the the wheels and the tires and the you know the spinning at all so this is a float plane they put it together on mattresses so there's no wheels so my volunteer that works directly with me is a retired neurologist so you said 82 years old doc Harvey I love the man dearly and we never have challenges we never have problems we're building new pathways so so I have a lot of pathways on this one so how we made this work was we have a cream and I don't have the shot handy if I find it later I pull it out for you we have a crane we brought crane over and there's a cable holding the airplane it's suspended on one cable and you know how it is if you tell a person that they have to sit in the same space every shot they'll never do it for you they'll be all over the gamut so I didn't say anything and watch the girl this is this is my big kick she's staying the airplane as we rotated every 10 degrees and she's always in the perfect you know like she's just looking ahead I thought we should put water and make it look like a mermaid mermaid going through so here we are we're rotating this is an n 3n I know way more about these aircraft now than I ever really knew by aircraft this particular n 3n was hanging Annapolis over there ice skating rink and the Smithsonian was given the aircraft and I had to go in and pick it up and disassemble it and the people who restored the aircraft it's like their children and they hover you know and while hovering over you while there you're shooting they're telling you more information about the aircraft so you know I know that you know like who flew the airplane and all its significance so let me show you prototyping will do that really quick so I have a folder and i want to show you so this was one of my early concepts when they would call me in and say could you show us some samples you know possibilities for kiosks one of the things that I said is what will have a QuickTime movie will shoot a video of say like John Glenn which we we have we've always done that and then somebody could click and then they would be listening to him talk about what it was like to fly in The Mercury capsule right you know that type of stuff the Smithsonian it's really cool they have 28,000 Movietone news reels you know old vintage movies from the you know like 1900s and stuff like that they're kept in a room like this called the vault and the rooms air-conditioned stuff with the stuffs deteriorating anyway there's no way to protect it so we started taking on digitizing these old vintage movies with their staff because we can't touch this stuff which is really funny so anyway so there's all this vintage footage that we're running into so part of my job now is not only shooting VR and keeping records and all that but digitizing in movies and now they hit me with this which is the best Kodak to use if we want to come back in 20 years yeah 20 years I'm like I don't even know what the operating system will be so so it's kind of it's cool and it's frightening in the same effect because I'm writing the standards for Russia Smithsonian and the Smithsonian is writing the standards for 30 other museums and everybody holds up the National Air and Space Museum as the reference the National Air and Space Museum has 11 million visitors per year it's the most visited Museum in the world just as a sidebar the National Air and Space Museum generates forty percent of the entire budget for the Smithsonian I don't mean budget as in like operating budget meeting that forty percent of the entire Smithsonian's budget is funded just by the air and space museum so that's how much visitors they have so prototyping so I showed them that and they were like yeah that's cool you know what what else could you do so we had to come back we had to think something that I tried to avoid thinking so quicktime and quicktime VR it's a really marvelous technology you know quicktime I correlates it being a bucket and everything I can fit in that bucket I can show so not only can I show the visual not only can I show some pie can put in programming right I can make QuickTime movies control other applications I can make QuickTime movies that control the whole computer so this is an early sample and I'll click and I can look around right here and standard be our movie right notice that the QuickTime bar goes all the way across so this is one big movie so I want to see the Gemini spacecraft I want to see the x1 I want to see the Wright Flyer think of kiosks I'll always think of kiosk internal displays showing you this stuff somebody comes up they see a grouping of planes they see a grouping of planes in my QuickTime movie they want to do that but now we want to have more information so you click on the x-15 now i'm pulling retrieving text and other QuickTime movies I'm doing that with all in that VR shell so controlling all the other applications I showed this to Smithsonian and they were drool all over it was disgusting we love this stuff this is exactly what we're looking for I was like why didn't you tell me that two years ago so so I show them all the capabilities but there's always the butt right you have to wait you know it's coming so you get quiet and they're like but we have 11 million visitors per year how how will we make this work on a hundred kiosks you know people want to spend their time there so we had to think about we came up and there's a technology out there called smart card and smart card technology it's basically a credit card one of the things that we're working and they have USB card readers but there's not enough drivers out there for those card readers just playing it out there so the thing now is that you'll go to Smithsonian and you'll buy like a credit card I'll have a picture of an airplane marketing right we're going to do 20 different pictures 20 different cards by all 22 dollars apiece so funding it's always about funding remember that so on the back of the magnetic stripe they'll encodes your name your email address and your mailing address you'll now go through the museum you'll start looking at stuffing and you'll get to some point either time or amount of information and all of a sudden you'll get into a certain step you'll drill down and then a shield to show up you know there's some Sonia shield and they'll say thank you very much but your visitation with this kiosk has now ended please swipe your card you'll swipe your card and the servers will automatically know where you're at on the URL and it will email you a picture of the corresponding aircraft so that when you get home you can now open up that email see the picture of the Apollo or gem-knight whatever click on the URLs and now go to website with even more 10th this missoni is now growing outside of the brick and mortar right there before when I would talk to them they're like you know we'll get to that in five or six years you know and i'm like we should do this now yeah five or six years I don't even know what the operating system will be in five or six years so so Smithsonian love that but then we show them something else besides being a revenue-generating stream we went a little bit farther now think about it if all you're doing is looking at jets and you're swiping your card for jets obviously the odds are i would think that you're interested in jets so when i did this demo I did this yield my show the card swiping and did all that stuff in QuickTime you know jewel again the whole bit but there's this little oriental guy in the back of the room and this is great I just love your you're a beautiful person so hence the reason why I picked up that line so I was like I thought he was a curator right I thought he was like some bigwig I hadn't met you know like some director Reverend well thank you very much and who are you and he's like I'm the store manager think of all those emails i can send out the people who are interested in so the idea is now building a database of what you're interested in what's the most important thing i can show you lots of content i can show you a lot of stuff but if i show you what you're interested in you're more likely to buy right you're more likely to buy if you looked at 100 jet URLs buying a book on jets i'm buying a book on the Wright Flyer so now we're starting to create the databases so that the store or the Smithsonian will know what you're interested in so a big goal so one of the things that I like telling people is always think outside the box always think of what the other avenues are you know I started my career is just a photographer now i'm creating vr content now i'm creating a kiosk content now we started looking at like how to accumulate all this information to help the client to help them sell or to help them get involved with more stuff i want to close this and close that I think I wanted to show you one other there is I just look sorry having user interface error because I can't find the eye open up that file put that over there we go must be under VR under nessa so we were talking about high res stuff earlier wish you with these very high-resolution digital cameras my canon can make a 32 megabyte file every file every image is 4000 by two thousand pixels approximately I can create tremendous amount of information so this particular vr is 8 30 meg files authored together it's a little chunky when I start to move around this is a 95 megabyte file but compressed down through jpg it's about a two and a half meg vr but what the museum loves is this I can keep coming down looking at detail so my project even though I have attributes even though I'm doing a lot of things my real project is archiving history the entire project is based on shooting all this imagery so that 50 years from now somebody can come back and see what the details were on that aircraft when the aircraft are hung they're not scheduled to come down for 60 years so we're creating a lot of information for them for researchers for students for schools very big into education let's go up so you know we can start taking a look at you know lots of information that's all the way back from like here so a lot of information that they can use I just want to open up one or two shots we tend to make screensavers of everything we shoot i will launch I'll just pick a picture so let me grab this one here photoshop 7 latest greatest thing runs faster on g5 I could use the g5 dressing case anybody wants to donate so let's go here and I'll just zoom in and let's get two hundred percent so I have a wealth of information so Smithsonian loves the VR they love what we're doing with the VR but what they're really excited about is that 144 pictures every 10 degrees of every aircraft that's what they're really excited about because now they have a wealth of information that any researcher can come back in a hundred years 50 years ten weeks even and start looking at what that was on that airplane what the interior looks like in two weeks I start shooting the Enola Gay a very historic aircraft not so much way did blue is also the forefront of technology and they're having a shoot everything the interior the exterior going to be interesting rotating it you know I'll have a lot of pathways after that one so if we could go back to my demo demo machine sorry so we'll move on so software we're using Canon has a product called remote capture for their cameras nikon has a similar project product so we're feeding the cameras through firewire right to the computers we're using imax imax our great little imaging stations for capture and then they've been the screens have been color calibrator photoshop 7 with the rock wire module apple computer sounds like i'm doing an ad but we we use a lot of their products preview is a very big thing preview allows us to grab these raw files and just look at them right away on the screen we don't have to spend time going through like an import we're opening up photoshop i thought a lot of my friends give me a hard time how can you say your professional you use iphoto but I photo has a lot of great features I have a lot of people who need to present on what our project is and I put together a little slide shows and I photo with music and then i'll put a quicktime movie if it's a more impressive piece that they need i use Final Cut Express quicktime vr authoring studio and then mail the government loves email and and you know I think they learned that from Apple so because I get an average of thirty to forty emails just from different departments at the government checking on what's going on and could you email me that you know so that type of thing will this stitcher for doing the cubix also for doing cylinders and then be our toolbox that works and that's actually wrong i'll use 2.1 which one's native in OS 10 so a lot of software stuff their content display use now if you thought I knew a lot about airplanes I know a lot about displays know so kiosk kiosks is the idea that the chaos will be throughout the museum as you come in you would learn about the different aircraft kind of like that interface i showed you earlier but the other thing is remember you know eight million people per year so we're talking about plasma displays like 54 inch pioneer displays on both sides of the kiosks being driven by the kiosk color management is a big issue getting color to match on LCDs matching a computer display it's not an easy thing so doing a law stuff with color and in hand health so starting that's a big bug thing buzzword for museums and handhelds i'm going to show you this this is say palm OS and this is a sony CLE a outdated as a couple days ago so let me go back to lewis's okay so here's the vr running on palm OS think about renting instead of renting the headsets right ten dollars for a pair of heads listening to a cassette think about renting this for 10 bucks and as you get close to a kiosk the infrared transmitter triggers content on here that's not on the kiosk ok so now besides being a revenue stream always think revenue you also have different ways to display the content you can give the visitors more information and two weeks ago the Smithsonian it was really funny discovered oh you can do sound files you can put together really cool stuff there's some beta programs out there let me do this so a few weeks ago the Smithsonian discovered that the CLE A's have built-in camera right I could take your picture thank you for smiling so and and they've already figured out what we rent these out and then we have the cameras when we hook them up to the imac iPhoto launches and they could print it out and we could charge them for it did I tell you that they always think revenue okay so handheld devices we're doing a lot of research and development and hand-held sony has been very nice to the Smithsonian and our company they loan this several of these units they're sending a whole box load of these and we're starting to work on prototyping for rentals and information on the kiosk the other big thing is education Smithsonian is putting in earned the national air and space museum's actually putting in classrooms that will be wired with cameras and I was real excited about I chat besides QuickTime broadcasting and all that we can we have a lot of capabilities so they'll be bringing guest lectures doing you know the remote learning or the e-learning and we're real excited about that because all the content we're creating a lot of the directors are excited about including this new content in with their presentations so a whole wealth of online we have to start looking at servers and I'm pushing for the xserve because they want to take that 28 listen new movie tell newsreels confirm the QuickTime have them on servers so that educators from around the world can log on and start looking at this content to use in lesson plans or you can just log on and you know just spend all day looking at you know like the x-15 or whatever so web youth and other big development for them CD and DVD use working really big on the DVD side they actually have numbers and they track what sales are and DVDs are definitely on a high rise you know it's beyond the missionary phase it's God steep curve so they're talking to us about creating a lot of content for DVDs now right now what we've done is we do the fake VRS and there's actually a way in DVD authoring studio the change of controllers so the idea is that you make your linear movie but you control it from your VR movie but you control it by your cursors on your TV handheld remote so you do a fake dr you could spin around on the inside of that I think they did that with Harry Potter I think they have some VR stuff that's simulated on Harry Potter ok other cool stuff now I'm sorry I only expected five people and I didn't didn't have time i bought a hundred of these and somehow I'm down to three so I'm going to pass these around but after we've done with the presentation today I'm going to pull up the know you're at the wrong screen dude back to the demo screen please so I'm going to pass these around and if you would grab that and everybody get two seconds please pass it to the next person if I now is 52 hug revenue-generating I keep forgetting that word so our latest thing is we are and 3d so using one camera or two cameras we're shooting imagery and now we're creating 3d is 5 by moving red channels between the two imagery I actually have some VR to show you I will do that in a little bit so you can see the effect but it wasn't so much just for the average you know just joy of playing on those glasses and if I had a roomful of you wearing those I would definitely take your picture but there's a bunch of researchers who are involved and right now all we're doing is putting in distances we're putting in these there about four foot wide they have color swatches and a mark every six inches as reference points and we have four of these like pieces of foam core that we put into our images while we shoot so that later researchers could come back and figure out how big something is and what the distance is the 3d is really big for them they think that that be a major thing in the sense of looking at objects and getting more of a dimensional feel to it so when we were showing them vr 3d they were like can you shoot every airplane like this let's see 200 times too I was like yeah okay how big is the budget so if I will show you that making it a business because originally when the Apple I asked me to come speak they were like you know you've done this for a long time and you actually make money so we'd like to have you speak about making VR shooting VR into a business so there's a couple things that you need to think about you know what I'm going to how can I do this I can't do that I'll get through this quick and then I'll put the 3d image back up there for you I'm sorry so skill sets that I feel that you need marketing marketing is really big I do a lot of marketing stuff you know sending all samples but you have to know your market you have to know that mark is viable and you have to find the right people in that market when I shoot in the car industry I know that there's less than 100 art directors in the united states that i need to speak to i don't need a big ad campaign i don't need a lot of stuff I need to find those hundred art directors when I do VR I pick the project where it makes the most and then I I start distilling down who it would service how I get there negotiation I have a negotiations always tough and the big problem is is that you know they don't want to pay you you know it's a computer thing right it's only two seconds I can hire a kid for 15 bucks out of college to do this for me so you know the way i start my negotiation is this i tell them you know I want a million-dollar they'll say how much do you want for this project I want a million bucks you know they come back and they say you know like a million bucks I said well you want you know you don't want to pay me more than 50 Cent's usually at that point they say i don't want to pay you at all and and so then i say see we thought the dialogue going yes so you have to remember that you know people have expectations you have to find out if you can fix that expectations and literally that thing i just told you about the million dollars and you don't want to pay me anything I've started a lot of negotiations with that very long you know because you need to get the people into what they really want so negotiations of a big thing photo skills another big thing for me because I think you have to have good product to show so a lot of people out there who are good marketing people but they have very bad photos it catches up so I tell people that they need to practice computer skills you know knowing the latest things I come to conferences like this I've taken it a actually a few classes now I get lost when they say okay the line of color right here you know and then I see all those letters flying across on my car I really need that skill but I still come because creative people have a thirst for knowledge you never know where the next idea is going to be planted to make sure that million bucks so I'm always on the hunt for new products new thing so computer skills I do a lot of Final Cut Pro final cut express imovie iphoto you know all the apples applications a couple of third-party applications now I become good at them when I grew my business I would find people who had skill sets to fill the areas i was weekend and then I would find people who skill sets to complement doing the same thing the most important items to remember i have two broke them down into three groups because knowing you're all developers i have to keep it simple so perseverance my as i told you my smithsonian project took me two years i had a lot of heavy duty competition you know people who knew you know the industry just as well as i did who probably had access to more hardware and more equipment bigger budgets and i did but i kept in there you know as people got tired and dropped out because when you're dealing with the government you know their whole job is to hold you back right so I just kept after it I kept working and eventually the tide turn and people got excited and then all of a sudden the floodgates open so now we're talking to other parts of Smithsonian we're actually talking to some countries now why museums are owned by countries and we have some places in Asia and North America that you are interested in hiring us for our services think outside the box you know I know a lot of VR people who are you know it doesn't matter what business but they're so focused on what they're doing they tend to forget that there's peripherals on the side a good friend of some of us Tim Petros who shoots VR he also has these things called Bongo ties he makes a lot of money on a little piece of rubber wood stack you know but he needed something to use in his business to hold cables together so for me it's looking at other avenues remember the panoramic file of the interior right now we're in negotiations with a publisher to do posters and calendars it'll just be that long stripped image with the calendar down below or for another company it's just going to be the posters themselves just a dash so and they they pay up front I like to so a lot of other avenues so I tell people think outside the box I have a couple companies talking to us about the handheld devices you know just knowing that we're doing research and stuff they're asking if we could help them with ours and there's actually companies I shouldn't share this with you but since you spent the big bucks to be here people have funding for research so the government has grants and they're actually we're talking to the grant department by a grant on just coming up with the concept of content for this so and there's different things out there that you can do you know they may correlate to your business and you could get paid for it okay so thinking outside the box and my favorite and last one so you know what I do is a value what you do is of value you know I'm sure that when Michelangelo was paying the chapel up there they were like you know time it's great it's beautiful they knew they weren't going to pay them but they made sure he felt good about it so what we do is a service what I do is help sell products or help educate people that's my two two things when I take a picture of a car it's worth billions of dollars in sales to GM well it's not the GM will ever pay me billions of dollars or millions of dollars or hundreds of thousands of dollars but they will pay me and they know that the value is of how many good photographs so I should be compensated accordingly so I tell people when they get involved in projects to remember what the value is that you're doing and the most powerful thing that you have in your repertoire is no no I won't do it for that you know a lot of us get paranoid and we're too worried about knocking any money so we tend to like you know okay I'll do it for that and you forget that you ruined the industry for the rest of your peers you know I have to go I go up against photographers willing to do vr4 $25 you know there's no way that I will do an image for 20 I won't even get out of bed for twenty-five dollars well I might get out that for 25 but you know so you understand the concept of you know what you do is valuable and you should be compensated for and you should be a certain level with it you know based on your experience and you know market pressures and stuff like that there's a lot of things you know I would do BR for a lot less if you know if there's a lot of work that I could do quickly and I've done that so something for you to keep in mind is to keep your value up because when you say okay that you'll do it for that lesser amount now you set a standard right I know I can get it for this and I don't care what you're going to do but now when they come talk to me they're going to say wow boy I don't know you know I can get this guy to do it for 25 bucks well okay go hire them for 25 bucks no I won't do that so it's a very powerful world word and I can actually tell you that I've walked out of rooms and they've stopped me before I left and say well but you have all these other capabilities so I always remember what your value is always remember what you're doing so I'm going to go back to the demo laptop and pull up one image real quick and then I'll pull up the 3d how we doing on time I got time right we're good on time okay yeah i'm yeah okay somebody may ask a question by the way for those of you going to ask questions i have prices for stupid questions there's no such thing that's a stupid question so you know all right so this is that stripped image the screens little contrasting but 90 Meg's file you know I can zoom in they can see lots of detail we're publishing we're doing a series of 12 concord sr-71 I get really cool stuff to shoot so the Wright Flyer they're taking a wright flyer down for us october so we'll be photographing the rights lawyer lots of lots of really cool technology lots of really cool stuff so let me quit that and then i'll get back to the VR so so the three people that have the glasses so put on your glasses okay and here I can rotate and now that engine should be unless the projectors reverse no thank you the engine looks like it's shooting out at you kind of kind of sorta somebody say yes just say yes okay good I love that guy so yeah so ended and the 3d effect will maintain itself even as we zoom in so it's not like some of these photoshop plugins where it makes it a fake 3d we can actually have a full full rev 3d if I can front there there so we're doing a lot of the cockpits we haven't offered them yet but we're doing a lot of the cockpits in 3d here's the using preview this looks like it's just jumping out at you at the screen here's the still image from the VR or still image from the VR the b-29 looks like it's also jumping out at you so really cool some of the stuff we're doing I want to close this and then we could go back to my demo machine I'm sorry to my presentation machine I can launch something while they're doing that okay good so we're going to take Q&A and then i'm going to show you one other thing that's launching on my machine I just wanted to reiterate that I've made an entire business and an entire life of creating vr content I started out as a little photographer I'm just a photographer and my business has grown we now have a huge contract with the Smithsonian that looks like it's going to go on for two years do we struggle we struggle all the time you know do we suck air like every other small business Val I think she dropped me quickly need to know oh I hate when that happens okay we mean quicktime need to know all that doesn't need to know that so okay could we come back to my demo machine so let's go back to my demo machine i'm going to show you something it's just and i can give you some information today so i'm going to pull this in I nobody's seen this presentation from be here has anybody seen this presentation before so be here has a VR technology for video now be here struggle like a lot of Internet companies I can tell you that a company two weeks ago bought their assets for this technology and they're now rubbing it to 10 so i'll be able to do this and play it native and 10 but this is video VR and I can look around in a full 360 right so we're on the streets of San Francisco should be a title of a TV show and it's we've got a what did I reckon it's a chrysler concorde something like that chrysler site and we're driving down the street I've got the camera mounted to the windshield you know it's mounted to the windscreen and all sudden this guy comes up alongside and he's like what are you doing we're like we're shooting video he's like cool hi mom alright so you know how it is in the United States we're a nation of shy and reserved people and we don't like to think outside the box and we don't do anything crazy no never do anything crazy but if two people do it it's a sport so there's this sport where you get on these wooden sleds writing you go down the road as fast you can has anybody seen this presentation ok so anyway here let's go so we'll start it up so we've got the camera mounted it's on a little arm it's facing up I can talk about the technology later and we're going down the street and I thought this was really cool so at any point in time I can start spinning well there's the dude yeah rush oh sure you know what they line the streets of bales of hay because sometimes the guys fall off you know and they and they take spectators off that was exactly the way it was described to me I was like real and the noise you hear they steer by drag it's all about drag man those shoes have special metal plates in the bottom and when they want to go to the right now you put the right shoes on drugs it to the right we want to go ahead left you drag it to the left so when you want to slow down both feet fell down I just wanted to show you the ending because I love the ending of it this guy is like a national champ you didn't have to compete so it's this is the qualifier that's why they could do this so we're looking around doing our thing there's the Bell say hey we're cutting them up to finish line these guys had like 60 miles an hour two inches off the ground we're passing the finish line we're going to stop well maybe so and now we're going to sit up because we can get more leverage maybe you know what we'll go with Plan B that fails of hey but the camera was okay so thank you very much for coming okay so we've got some more things coming up one of the things i want to point out is that the quicktime feedback forum has been moved to marina which is this room over here come with your questions and while i'm going through the rest of these slides if you have any questions for Dennis please line up at the microphones and we have a few get just a couple of sessions tomorrow who to contact how to contact dennis how to contact Guillermo Ortiz for any questions about quicktime VR at apple or quicktime development things at Apple more information you guys have seen it a thousand times already and the QuickTime content creation lab in quicktime development lab is still open for the next two days only today until four-thirty because we've got the the party down on campus