WWDC2017 Session 240

Transcript

[ Cheers ]
[ Applause ]
>> Hi, everyone.
Good morning.
Welcome to our session,
Introducing Business Chat
Developer Preview.
My name is Grant.
And today, I'm going to give you
an overview of what Business
Chat is and some of the new
features.
We'll also cover today what you
can do during the developer
preview to get ready before the
public launch next year.
Later, my friend, Scotty, is
going to come up and he's going
to give us a demo of something
we're calling Business Chat
Sandbox.
It's a great tool that going to
help you develop and test all
your solutions so that you're
ready for the public launch.
Are you ready?
Let's begin.
So the telephone has served us
well as customers but it's not
always the most ideal way to
communicate with businesses.
Business Chat is important
because it offers a more
flexible and more capable
experience.
For example, sometimes you're
busy, you're running around.
You need a way to resolve issues
without dedicating your time to
a phone call.
And you definitely don't want to
waste your time waiting on hold.
You need a way to communicate in
between the million other things
that you're doing, a way to
communicate on your schedule.
And a telephone call is not
visual and it's definitely not
as capable as an iPhone.
Sometimes you need to show the
business what you're seeing.
You might have an unfamiliar
product or need help with it or
maybe while you're chatting, you
might need to do something
interactive like choosing from
different options, scheduling an
appointment, making a payment,
or even interacting with an app
and that's Business Chat.
It's a powerful way for
customers to communicate with
you and to complete tasks.
Let's watch it in action.
>> [Background Music]
Introducing Business Chat, a
better way to make meaningful
connections with your customers.
With Business Chat, it's easy
for customers to get in touch
when they need you and you can
help them with everything, all
in one message conversation,
have real interactions with your
customers while answering their
questions.
Help them learn more about your
products and link them straight
to the information they're
looking for.
Your customers can always come
right back to chat again and
with long-lived sessions, you'll
be ready with their information,
so it's easy for them and easy
for you.
If customers already have a
product in mind, they can make
their purchase right in the
message conversation with Apple
Pay.
Integration with Apple Pay means
customers can pay securely with
just one touch.
They can also come back later to
track their orders.
All of this in one place.
With Business Chat, your
customers can easily find you.
From Safari, Spotlight, Siri, or
Maps, you're just a touch away.
So everyone can enjoy faster,
seamless, more personal
interactions every time.
Visit us to learn more.
[ Music ]
[ Applause ]
>> So today, we're opening up
Business Chat as a Developer
Preview.
Business Chat is not launching
publicly yet because we want to
make sure that we get this
right.
We know that elevating the
customer service experience
takes coordination.
It's going to take some time.
And we wanted to give you an
opportunity to get connected and
to integrate Business Chat into
your operations ahead of the
public launch.
During the Developer Preview,
Business Chat will be
operational but your business
will not yet be publicly
accessible.
You will, however, be able to
white list some of your
employees who will be able to
test your end-to-end experience
to make sure that you're ready.
So let's talk about how we're
making it easy for your
customers to find you and to
start a conversation with your
business.
Once you have your Business Chat
account, message buttons will
start appearing throughout iOS.
For example, this is how it
would look in Safari.
Customer might type your website
and a search result would appear
that highlights your business.
In this example, the user typed
"apple" and the search result
shows the nearby Apple Union
Square location.
And you can see that the message
button is prominently featured.
Your user can start a
conversation right from here
instead of hunting on the
website for contact information.
Here is the Message button in
Search and in Siri and in Maps
too.
The Message button can appear
for each one of your store
locations.
We are also adding new support
for businesses that don't have
locations, including those that
might be online or app only.
Now if you're an online
business, or if there're no
nearby locations, there will
still be a search result
available for you.
This is how search results might
look in Safari if Apple had no
nearby store locations.
Links are another great entry
point that you can use to invite
your customers into your
Business Chat conversation.
You can put links on your
websites, in your app, and in
your emails.
When your customer taps your
link, it will open your Business
Chat conversation on supporting
devices within the Messages app.
To create your link, you'll need
your Business Chat ID, which you
will receive after you create
your account.
The next feature that I'd like
to review is something called
Chat Intent.
Chat Intent is a great way to
provide better support to your
customers by helping you
understand the context of their
question.
When you create links, you can
tag them to identify where your
customer tapped or clicked it.
There are two Chat Intent values
that you can use.
The first one is called intent
ID and the second one is group
ID, and they're completely
optional.
They could be whatever you need
them to be.
When your customer taps your
link and that link contains Chat
Intent values, those values will
be passed back to you with the
next message.
Let's see how you might use
them.
Let's say your customer is
browsing one of your products
and has a question about it.
You could use Chat Intent to
know the product config so your
customer doesn't need to type it
out.
For example, you could put the
product details or the product
code into the Intent field so
that your support agent can
provide a faster answer to your
customer.
Or maybe you have different
internal teams that offer
specialized support, you could
use Chat Intent to route
messages to the relevant
internal team.
In this case, you could put the
team code into the group field
and that way you could route
incoming messages to the team
that handles that particular
issue.
And sometimes your customers may
want to chat with one of your
particular locations.
In the future, you will be able
to provide your locations and
your location IDs to Apple Maps.
Apple will automatically then
populate the Intent field with
your location ID.
That way when the customer taps
the message and sends their
message to that location, you
will know to which location they
were directing their message and
then you will be able to route
the message appropriately.
So we just reviewed all the ways
that your business might be
found by your customer.
But once your customer taps that
Message button, they are then
taken to your conversation
inside of the Messages app.
So let's explore some of the
features of those Business Chat
conversations.
It's important to note that your
customer must send the first
message to open the
conversation.
But once that conversation is
open, you can then message back
or send important notifications.
With your customer's message,
you will also receive that
customer's opaque ID.
This is a unique ID designed to
preserve their anonymity until
they're ready to share more
personal information with you.
In addition, you will also
receive the customer's language
and device region so that you
can route their message to the
internal team that's best
equipped to answer their
question.
As we saw in the video, the
conversation session is long
lived.
Your customer can return and
pick up where they left off at
any time.
They should be able to just jump
in and ask a quick question
without having to re-identify
themselves.
And you can have their account
information ready so they can
get help without wasting time
describing what you should
already know.
After your customer sends the
first message, you might need
some personal details to assist
them.
So let's say you needed their
phone number.
You might ask and the QuickType
keyboard will make intelligent
suggestions so your customer can
reply with just a tap.
The QuickType keyboard can make
intelligent suggestions so your
customers can easily provide
their email address, their phone
number, their postal address,
and even their location.
Messages is a very personal
area.
This is where your customers
communicate with their friends
and family.
It's important to us that users
never receive unsolicited
messages.
We wanted to give users full
control over their
communications with businesses.
Users can manage their
conversations by hiding alerts
or by deleting the conversation.
When they hide alerts, they will
continue to receive messages but
they won't be notified.
And if they delete the
conversation, that will block
all future messages from you.
Next, attachments.
Because Business Chat is within
the Messages app, Business Chat
supports all of the standard
attachment types like photos,
videos, and documents.
For example, your customer might
send a photo of a product they
might need, or your customer
might send a video of an area of
their house to help you provide
a more accurate quote and you
can use attachments to send
forms or other important
information.
Next, let's cover some ways that
you can provide a better
experience to your customers.
We wanted to create some
built-in features that help you
provide a consistent engaging
experience for some common use
cases.
It's important to note that
these features are built in, so
they're available for you even
if you don't have your own app.
The first is Time Picker.
Scheduling appointments is a
common use case.
You can use Time Picker to send
over a list of proposed times to
your customer to review.
Your customer can see if they
have a conflict with existing
appointments that they might
have in Calendar.
Your customer can review and
then choose the best option and
send their choice back to you.
Choosing from a list of options
is also another common use case.
We created List Picker so you
can provide a visual way to make
a selection.
With List Picker, you can send
your customer a list of options.
Your customer can select one or
more, depending on how you
configured it, and then send a
choice back to you.
Lastly, we know that payments is
another common use case.
Apple Pay provides an easy and
secure way to pay.
And if you're also a retailer
that wants a quick check-out
process, customers can quickly
and securely provide their
payment, shipping, and contact
information and then check out
with just one touch.
The built-in features that we
just covered offer a great
experience for some common use
cases.
But we know that these just
scratch the surface of what's
needed.
To customize the experience for
your business, you can extend
Business Chat by using the
iMessage app framework released
last year in iOS 10.
With the Messages framework, you
can create app experiences that
your customers can use directly
within Business Chat.
Essentially, you can pull in
parts of your app into the
conversation just when your
customer needs it.
Your app can appear like a
message bubble.
For example, if the customer
needed to select their seats,
they could get a bubble like
this, tap it, and then quickly
complete the task.
[ Applause ]
With iMessage apps, you can
speed customers through common
issues and improve your support
team productivity.
And Business Chat is a great way
to introduce customers to your
app.
If your customer doesn't yet
have your app installed, they
can tap to get the app right
from within the conversation.
You can use your app to
customize the look and behavior
of Messages using Live Message
layouts.
You can customize the bubble,
for example, by adding a map or
a live countdown, a simple form,
or any other interaction that
you create using your app.
To learn more about how to
create iMessage apps, go to
developer.apple.com/imessage.
Next, let's talk about getting
connected.
As a business, you're going to
need a customer service platform
that supports Business Chat.
Your platform will help you
connect, route messages
internally, and provide
productivity tools for your
team.
Your platform will also help
connect your apps into your
support operations.
This is so that your team can
send app experiences to your
customers.
As a business, you need to apply
for the developer preview at
register.apple.com.
Likewise, if you are a customer
service platform that supports
Messaging, you can also apply to
offer Business Chat to your
clients too.
So once your account is approved
for Business Chat, you could
receive messages from Apple
devices.
Let's say your customer sends a
message to you.
This message will first arrive
on Apple's Business Chat server.
From there, messages are passed
to your customer service
platform, and then your platform
will route messages to the
appropriate person or team
within your business.
When they respond, your message
is routed back to your customer.
As I mentioned, during Business
Chat developer preview, your
business is not yet publicly
accessible.
However, you can white list
employees and these employees
can test the full experience,
interact with your iMessage
apps, and make sure that
everything is working properly.
OK, let's go through how to get
started.
There are three things that you
can do today.
First, start developing.
You can use the Business Chat
Sandbox that Scotty will take us
through next.
Second, get connected on a
customer service platform that
supports Business Chat.
And then, apply for early access
to Business Chat.
With that, Scotty will take us
through a demo Business Chat
Sandbox and how you can use it
to start developing and testing
your use cases.
[ Applause ]
>> Alright, thanks, Grant.
We're real excited about
Business Chat.
We have developed an entire
platform that will allow
everyone to communicate with
businesses directly through one
of the most used apps on the
planet, Messages.
And, as you've seen, we've built
in some great software into
every iOS 11 device that makes
performing these common business
tasks simple and fun, including
making payments using Apple Pay,
way better than trying to give
your credit card information
over the phone.
And it's even way more secure.
Now, you can mix these built-in
features with your own custom
messages apps that you create
and we think there's some real
opportunity here for you to
create some new really amazing
customer engagement experiences.
Now we were so excited about all
of this, we wanted everyone to
be able to try this out today
using your iOS 11 device.
As message app developers, you
can try integrating with your
messages apps.
As customer service platforms,
you can see what formats we're
sending over the wire, or as a
business owner or someone who's
just interested, you can use the
Sandbox to dream up the next
great customer experience
engagement.
So what did we do?
Well, as Grant showed, we have
this flow of information that
goes through and what we've
created as the Sandbox is a way
-- Sandbox is pretty much like
your own customer service
platform that we've created and
we've put a web frontend on it.
Now your business might have its
own web frontend but in this
case, this is a Sandbox
environment and you can use to
play and we think it'll be great
so you can experience these
features.
So instead of talking about it,
let me give you a demo right
now.
So I'm going to switch over to
the demo device here and I have
loaded up here the website for
Business Chat Sandbox on the
left and I have an iPhone here
on the right.
And as Grant mentioned, the
interactions with businesses
have to be started by your iOS
device.
Grant highlighted a lot of great
ways that you can get to your
Business Chat through things
like Maps and Siri, but another
great way is QR codes.
And this has highlighted a new
feature on iOS 11 where you can
use your camera app to hover
over a QR code, which I'm going
to do now, and you'll see up
pops a message notification.
I can just tap this guy and I'm
brought right into messages
ready to start a communication
with Business Chat Sandbox.
[ Applause ]
So keep in mind, this is the
setup process.
I have logged in with my iCloud
account to Business Chat Sandbox
and I've scanned this QR code
and I'm ready to start talking
to a business.
I don't know any other platform
that has it this easy.
So let's start sending a really
profound message and say, "Hi."
And you'll see, boom, on the
left, the Business Chat Sandbox
updates since I've made
communication with that
business.
So what do we have here?
Well, along the top we have a
bunch of tabs that highlight
different functionality of
Business Chat.
We have Text so you can send
text back and forth.
We have Attachment so you can
try sending files and other
types of attachments back and
forth.
We have the Time Picker that
Grant highlighted.
We have List Picker to be able
to pick from a list.
We have everyone's favorite
Apple Pay to collect payments
from customers.
We have My App, which allows you
to test integrating with your
own custom messages app.
And Raw JSON, which lets you try
out and modify the JSON and see
what happens when you customize
this to your business
environment.
On the right, I have a
transcript showing the
communications between the
Sandbox and my device.
And at the bottom, we have a
JSON tab, which actually shows
you the formats that we're
sending over the wire.
This is really helpful when
you're developing customer
service platforms or your own
messages apps to make sure
you're getting things right.
So as a business, over here I
might type a response to my
profound "hi" and say something
like, "How may I help you?"
And we can send that across and
you'll see that sends and, boom,
we get that right here, great,
on the device.
Great, so now we've established
communication.
Let's go to Attachments and see
how we can use Attachments to
communicate with our customers.
I have an image here.
We have some internals of what
the home pod might look like.
So yeah, let's send that to the
customer.
OK, great, I got it on the
right.
That's what the inside of the
home pod looks like.
Great. OK and we can even send
images back.
I can pull up the camera here
and the camera comes up here, I
can take a lovely photo of all
you in the audience.
Very good.
And I can send this now back to
the business and tell the
business, great.
Just give it a second to
receive.
And here it is.
Great. Now I've told the
business all the people looking
to communicate with them in the
future.
That's great [applause].
So let's create a scenario that
you might want to go through as
a business to try out Business
Chat.
Let's go on my iOS device and we
want to highlight probably
something that people experience
pretty often.
Let's message this business and
say something like, "Let's check
the status of my orders."
Now this could be any business,
shipping any kind of order, so
we're going to send this to the
business and alright.
So now we're going to use the
List Picker to send a list of
items of the orders that the
business knows about to this
customer.
Now as Grant mentioned, we have
long-lived IDs.
So previously I had already
authenticated myself, so the
business knows who I am.
So they can internally pull up
all of the orders that have been
assigned to that customer.
So I'm going to -- I have some
saved JSON example here that I'm
going to drag in and you'll see
I filled out the form here.
So what do we have?
At the top we have the received
message.
This is the message that gets
sent by the business and then
received onto the customer's
device.
You can see you can specify an
icon.
There's a title and subtitle of
the bubble and we have different
size formats.
You can actually modify these to
whatever style you'd like.
Down below, we specify the
items.
So here we have -- You can see I
have some items here that I have
incoming.
I have some T-shirts delivering
today.
I have a new iPad Pro coming on
June 12th and some Yerba Mate
coming, delicious.
We can specify if we want to
select multiple items.
So this allows the customer to
pick from multiple instead of
one at a time.
For this case, let's talk about
just one shipment at the start.
And you see I can go ahead and
add or remove other items and
add or remove other sections as
well.
But we're just going to start
with this one section for this
case.
Down below I have the Reply
Message.
Reply Message is the look of the
bubble when I send back the
choice that I've made back to
the business.
Here, just like the received
message, I have title and
subtitle and I can specify the
icon style.
On the right, now, you can see
the JSON has been updated to
include all of the things I've
specified in the form.
We have a section for images
where we have base64 encoded
images with an identifier.
Below that we have the List
Picker section where you specify
the sections and the items that
I've typed on the left, things
like the T-shirts, title, an
image identifier which
references the base64 encoded
image above, and my other items
and some other fields,
specifying order, subtitle, et
cetera.
Down below, you see we have the
received message and reply
message mirroring what I've
entered on the left, which
specify how the bubbles will
look when I send them to my
device.
Alright, let's give this
customer a way to select from
these.
I'm going to send this to the
device and you see on the right
of my iPhone up comes bubble for
me to select the package.
When I tap this bubble, up come
the choices that I specified on
the left.
[ Applause ]
Great. So, let's take a look at
these.
So I'm really inquiring about
this iPad that I'm getting on
Monday.
So I'm going to select this and
you see I tap that and up comes
the response that I'm ready to
send back to the business.
I can go ahead and just send
that back.
And now in the Business Chat
Sandbox, in the transcript
you'll see that the List Picker
response has been highlighted so
the business knows which item
I'm actually interested in.
Alright, great.
So, let's continue the
experience here.
Let's go from the business and
say, "What would you like help
with for this iPad?"
So what I really want to do is
this iPad is scheduled for
delivery on Monday but I don't
really want to wait around for
this to come.
I want to go and pick this up as
soon as possible, as this is one
of those new iPads.
So I'm going to say, "Let's
schedule a pickup."
So we're assuming now this
business actually has some sort
of pickup location and to do
that we're going schedule a
time.
So we're going to switch to the
Time Picker so we can schedule a
time for me to go and pick up
that iPad.
I have some JSON saved down
below for that.
So I'm going to drag that in
[inaudible] and we'll try that
again.
OK. So here, we have specified
some different images and
different icon styles for
received message.
This is just like a List Picker.
It has a received message.
This is the bubble that comes in
to the customer's device.
I've set a title for "Hold iPad
for pickup" and a subtle
"Schedule a time."
I also have some details about
this appointment or schedule.
I have a name and optionally you
can include location details.
So in this -- A lot of times,
you know, appointments include
an actual location that you're
going to.
And for that, we can let you
specify a name, a lat, long, and
then the user can actually route
to that on their device, which
I'll show you, momentarily.
Then we can specify time slots,
pick from a calendar, the time
of day, and the duration of that
appointment.
Down below, I have the reply
message which is used of course
to show what happens when you
send back the message to the
business.
Now on the right, you can see
the JSON has been updated to
also include our common images
format but below we have the
event details and this specifies
things like your time slots.
These are all GMT dates and
times with their duration in
seconds.
Below that, I have location
information specified with the
title, lat, long, and our
familiar received and reply
message.
So let's schedule this
appointment.
Time is marching on.
Let's send that over to the
device and you see now on the
iPhone here, I have a "Hold iPad
for pickup."
I can go ahead and tap this.
And you see we're displaying the
options that the user can choose
that I've selected.
I can show more or show less but
we by default show the top
three.
I also -- We're tying in to iOS'
built-in functionality of
EventKit, so you can see if
there's any conflicts on your
calendar to help you better
schedule the time.
[ Applause ]
Now I do have an appointment at
11:00 but this iPad is way more
important than that.
So I'm going to take an early
lunch and schedule for 11 a.m.
I'd like to go and pick up this
iPad.
So you see now I have the time
selected.
I can go ahead and send this
back to the Business Chat
Sandbox and in the transcript,
in the Sandbox, on the right, we
have the time that I've selected
notified to the business.
Now, I did mention that we have
this location detail.
So on the iPhone, once I've sent
this back to the business, I can
actually go ahead and tap that
bubble and I get the information
that I've sent back, including
the time and location.
From here, I can easily add this
appointment right to my calendar
or get directions right in Maps
to the location that I've
specified.
[ Applause ]
OK, we're going to close that.
Great. So these are highlighting
some of the built-in
interactions that you may
encounter when you're
interfacing with Business Chat,
but we also wanted to highlight
that you can integrate this with
your own messages apps and take
more advantage of the native
power of iOS.
So let's switch over to the My
App tab.
And let's talk about this.
From here, we have a bunch of
fields that you can use to
communicate with your message
app.
The top two fields allow you to
link to the app, allow your
customer to link to the app in
case they don't have it
installed.
You pull out your iTunes URL ID
and enter that here and you
provide your app name, which is
shown in the transcript.
Then we have the URL field.
So in messages apps, one of the
preferred ways to communicate
between your messages apps is
actually via URL.
And you can put URL keys and
values here that the app can
then read.
Down below we have the team
identifier and bundle
identifier.
These are used so iOS actually
knows which message extension to
instantiate.
And we have an optional session
identifier used in case you have
multiple message app
transactions going at once, you
can then identify, which one
you're actually talking about.
Live Message Layouts, as Grant
mentioned, is a new feature in
iOS 11 that lets your message
bubbles draw all the content,
providing way more
functionality, native
functionality from iOS, right in
the messages transcript.
However, if you're sending these
to older iOS devices, they might
not support Live Message Layout
as well as other platforms such
as the Mac or the Watch.
For that, we allow you to enter
the information that you may
have for the fallback bubble so
at least they can see that
something was received on those
devices.
So I'm going to go ahead and
drag in some content I have for
the app here.
And OK, so now you see these
fields are filled out and I have
specified some URL parameters,
which are then read by the
built-in message app on the
device.
So I have preinstalled already
on this iPhone a message app so
I don't have to go and show you
how that can download from the
app store.
On the right, you can also see
the JSON contents is now updated
with the fields like you've seen
above, app ID, app name, URL,
some other information including
the received message fallback
information.
So I'm going to go ahead and
send this but before I do,
remember I've established
communication with this business
already.
So time may have passed and what
this bubble is going to
highlight is I actually have a
shipment that's scheduled for
delivery today.
So I'm going to send that now
and you'll see that I have these
T-shirts scheduled for delivery
today at WWDC.
Now there's supposed to be --
There's the map there.
Hold up. I tapped the wrong guy
there.
So here's -- And it's showing me
a map.
Showing me a map of where those
are scheduled for delivery.
So this is [applause] -- This is
a -- This is just a notification
that may have come in randomly
as you have this Business Chat
environment set up.
But -- And actually, this is
also using Live Message Layout.
So you can see I have a map here
and the bubble format has this
green footer.
It doesn't look anything like
the bubbles that you may have
seen in iOS 10.
That's because this is all
drawing the content natively.
So what you can see is I have
these T-shirts scheduled for
WWDC and they're scheduled for
delivery today but it looks like
on the map that they're
scheduled for somewhere in San
Francisco.
So that's not right.
Let's tap this bubble and bring
up our message app.
And now you can see that I have
incorrectly scheduled these
T-shirts for Moscone.
But now we're down in San Jose.
So we're going to have to do
something about that, but before
we do, you can see that this is
actually this is a live map that
I have here inside Messages.
Everything you can do with
Messages apps, you can do here
in the Business Chat and this --
And we also have our current
location here in San Jose.
So you're able to tie in to all
of the great powerful features
of iOS, right in your business
chat.
This is not a web page.
So now we'd like to reroute
these to here because this is
the last day of the show and we
really got to get these T-shirts
here.
So I'm going to tap my current
location and let's specify that
we want the shipment rerouted to
my current location.
There's a $15 charge but I'll
have to expense that.
We're going to go ahead and
confirm that we want this
rerouted to San Jose Convention
Center and I'm going to go ahead
and send that back to the
business.
And you'll see in the Business
Chat Sandbox, now we've received
the URL, which specifies the new
location that we've designated
for the shipment.
Great. So that's showing
integration with your messages
apps.
But there's one more thing and
that we've scheduled a reroute
and that's going to cost us $15.
So for that we're going to
request a payment from our
customers using Apple Pay.
Now I'm going to drag in our
Apple Pay JSON here and you see
we have our familiar received
message at the top specifying an
image and title and subtitle of
this bubble.
And down below, we can specify
our items.
Here, we have a same-day
shipment reroute that going to
cost you 15 bucks and we have a
total price as well.
Optionally now, we can also
specify shipping methods.
For this, this actually is the
reroute.
So I'm not going to specify
shipping methods.
We also have fields that you may
be familiar with if you've done
Apple Pay development in the
past.
We have -- If you'd like to
specify the Apple Pay sheet
should require your billing
address or your shipping address
and what merchant capabilities
your platform may contain.
Now these are all standard Apple
Pay functions.
We didn't do anything custom
here.
So if you're familiar developing
with Apple Pay, this is, these
are things that you've already
implemented.
We also followed a very common
Apple Pay JS format for the
JSON, which I'll show you over
here.
So for the JSON for this
request, we have our received
message and we have our images,
as you've seen before, but now
we have a payment object which
contains a payment request.
This contains line items, same
day shipment reroute for 15
bucks, and a total.
And then we also have our Apple
Pay section, which contains
information for what networks we
support, merchant capabilities,
and what types of currency we
support.
Now at the bottom, here, you'll
also see we have some other URLs
and this is kind of interesting.
So what we've done is we've
provided a bunch of URLs that
you can use when you integrate
Apple Pay with your business.
The first one, payment Gateway
URL, allows your business to
send its encrypted payload to
actually process the payment.
Great. We also have three URLs
that are used when the Apple Pay
sheet is up on the screen.
If you change your payment
method from let's say a debit
card to a credit card, we're
going to hit this URL so you may
want to in some cases maybe
change what offerings you have.
Some businesses may offer
discounts for certain types of
cards.
When you change your shipping
method, we also have a chance to
hit a server and update your
shipment items.
So let's say we are switching
from ground to overnight
delivery, we might have to
update your line items and your
total.
And then your shipping contact,
if suddenly I want this package
delivered to Hawaii, you might
want to update all your shipping
methods, line items, and totals.
We then have a fallback URL,
which is used in case the
customer doesn't have Apple Pay
on their device.
You can then specify a URL that
when tapping the Apple Pay
bubble will take you to a web
page of your choice.
And then finally, an order
tracking URL.
This is used once the payment is
complete.
So we've already sent the
payment through the payment
gateway URL but your business
may have a separate system that
handles all your orders and
that's what this URL is used
for.
Great. OK, let's send this to
the device so we can collect
this $15 and gets these
T-shirts.
So you see on the device now up
comes our shipment reroute Apple
Pay Button.
And I can go ahead and just tap
this bubble and up pops the
familiar Apple Pay sheet.
From here, all I have to do is
touch ID.
The payment gets processed, sent
back to the business, and the
bubble is updated with paid, and
that's it.
[ Applause ]
Alright, so let's go back to
some slides.
Business Chat Sandbox is
available at this URL.
We think this is really cool and
it's a way where you can just
jump in, get started with
Business Chat today with your
iOS 11 device.
We're really excited to see what
kind of great experiences you
can create.
And with something like Business
Chat Sandbox, you really have a
sketchpad to create the next
great business customer
experience.
Thank you.
[ Applause ]
>> Thanks, Scotty.
That was great.
Alright, step two, get
connected.
You need to work with a customer
service platform that supports
Business Chat and we've already
integrated with LivePerson,
Nuance, Genesys, and Salesforce.
These companies can help you get
your business ready for Business
Chat.
These companies will help you
connect, route your messages,
and integrate your iMessage
apps.
They'll also add intelligent
tools to enhance your agent
productivity and help you manage
your communications across your
various channels.
Next, step three.
You can apply now for early
access to Business Chat by going
to register.apple.com.
And as a final note, when
designing your solution, please
keep in mind that your customers
today understand the Call
button.
They know the type of support
that they will receive from you
when they use the telephone.
Now, when they see your new
Message button, they should know
that they'll receive the
equivalent or better support
with Business Chat.
Help us make Business Chat an
awesome user experience right
out of the gate.
So to recap, we went through the
various entry points.
You can use them to help
customers find your business.
We also reviewed the built-in
features, the iMessage apps that
you can use to create a great
customer experience.
So start today at
developer.apple.com/
businesschat.
For more information about the
session, you can also go here.
Thanks, everyone.
[ Applause ]