4.3 Spam

Overview

4.3 Spam

(a) Don’t create multiple Bundle IDs of the same app (for example, submitting a separate map app for every city in the world instead of a single worldwide map that allows users to search any city). This practice results in unnecessary apps, which makes it hard for users to find the apps they want. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and providing the variations using in-app purchase.

(b) Don’t submit apps that are indistinguishable from what's already widely available. Opportunistically creating variants of existing app categories or popular apps degrades App Store discovery, reduces overall app quality, and harms both users and developers. Certain kinds of apps, such as dating, flashlight, sound effects, wallpaper, simple timers, and fortune telling, are well established on the App Store and we will not accept new submissions unless they offer a meaningfully different or improved experience. We may remove these apps from the App Store going forward if they are not updated, improved, or do not attract customers. Other kinds of apps, such as drinking games, Kama Sutra, fart, and burp apps, are mediocre, low-quality, or low-effort and do not add value to the App Store. Repeated submissions of this kind may lead to removal from the Apple Developer Program.