App Store Review Guidelines

1. Safety (8)

1. SafetySection— When people install an app from the App Store, they want to feel confident that ...
1.1 Objectionable ContentGuideline— 1.1 Objectionable Content Apps should not include content that is offensive, ins...
1.2 User-Generated ContentGuideline— 1.2 User-Generated Content Apps with user-generated content present particular c...
1.3 Kids CategoryGuideline— 1.3 Kids Category The Kids Category is a great way for people to easily find app...
1.4 Physical HarmGuideline— 1.4 Physical Harm If your app behaves in a way that risks physical harm, we may ...
1.5 Developer InformationGuideline— 1.5 Developer Information People need to know how to reach you with questions an...
1.6 Data SecurityGuideline— 1.6 Data Security Apps should implement appropriate security measures to ensure ...
1.7 Reporting Criminal ActivityGuideline— 1.7 Reporting Criminal Activity Apps for reporting alleged criminal activity mus...

2. PerformanceSection
2.1 App CompletenessGuideline— 2.1 App Completeness (a) Submissions to App Review, including apps you make avai...
2.2 Beta TestingGuideline— 2.2 Beta Testing Demos, betas, and trial versions of your app don’t belong on th...
2.3 Accurate MetadataGuideline— 2.3 Accurate Metadata Customers should know what they’re getting when they downl...
2.4 Hardware CompatibilityGuideline— 2.4 Hardware Compatibility 2.4.1 To ensure people get the most out of your app, ...
2.5 Software RequirementsGuideline— 2.5 Software Requirements 2.5.1 Apps may only use public APIs and must run on th...

3. BusinessSection— There are many ways to monetize your app on the App Store.
3.1 PaymentsGuideline— 3.1 Payments
3.1.1 In-App PurchaseGuideline— 3.1.1 In-App Purchase: If you want to unlock features or functionality within yo...
3.1.2 SubscriptionsGuideline— 3.1.2 Subscriptions: Apps may offer auto-renewable in-app purchase subscriptions...
3.1.3 Other Purchase MethodsGuideline— 3.1.3 Other Purchase Methods: The following apps may use purchase methods other ...
3.1.4 Hardware-Specific ContentGuideline— 3.1.4 Hardware-Specific Content: In limited circumstances, such as when features...
3.1.5 CryptocurrenciesGuideline— 3.1.5 Cryptocurrencies: (i) Wallets: Apps may facilitate virtual currency storag...
3.2 Other Business Model IssuesGuideline— 3.2 Other Business Model Issues The lists below are not exhaustive, and your sub...
3.2.1 AcceptableGuideline— 3.2.1 Acceptable (i) Displaying your own apps for purchase or promotion within y...
3.2.2 UnacceptableGuideline— 3.2.2 Unacceptable (i) Creating an interface for displaying third-party apps, ex...

4. DesignSection— Apple customers place a high value on products that are simple, refined, innovat...
4.1 CopycatsGuideline— 4.1 Copycats (a) Come up with your own ideas.
4.2 Minimum FunctionalityGuideline— 4.2 Minimum Functionality Your app should include features, content, and UI that...
4.3 SpamGuideline— 4.3 Spam (a) Don’t create multiple Bundle IDs of the same app (for example, subm...
4.4 ExtensionsGuideline— 4.4 Extensions Apps hosting or containing extensions must comply with the App Ex...
4.5 Apple Sites and ServicesGuideline— 4.5 Apple Sites and Services 4.5.1 Apps may use approved Apple RSS feeds such as...
4.7 Mini apps, mini games, streaming games, chatbots, plug-ins, and game emulatorsGuideline— 4.7 Mini apps, mini games, streaming games, chatbots, plug-ins, and game emulato...
4.8 Login ServicesGuideline— 4.8 Login Services Apps that use a third-party or social login service (such as ...
4.9 Apple PayGuideline— 4.9 Apple Pay Apps using Apple Pay must provide all material purchase informatio...
4.10 Monetizing Built-In CapabilitiesGuideline— 4.10 Monetizing Built-In Capabilities You may not monetize built-in capabilities...

5. LegalSection— Apps must comply with all legal requirements in any location where you make them...
5.1 PrivacyGuideline— 5.1 Privacy Protecting user privacy is paramount in the Apple ecosystem, and you...
5.1.1 Data Collection and StorageGuideline— 5.1.1 Data Collection and Storage (i) Privacy Policies: All apps must include a ...
5.1.2 Data Use and SharingGuideline— 5.1.2 Data Use and Sharing (i) Unless otherwise permitted by law, you may not us...
5.1.3 Health and Health ResearchGuideline— 5.1.3 Health and Health Research Health, fitness, and medical data are especiall...
5.1.4 KidsGuideline— 5.1.4 Kids (a) For many reasons, it is critical to use care when dealing with pe...
5.1.5 Location ServicesGuideline— 5.1.5 Location Services Use Location Services in your app only when it is direct...
5.2 Intellectual PropertyGuideline— 5.2 Intellectual Property Make sure your app only includes content that you crea...
5.3 Gaming, Gambling, and LotteriesGuideline— 5.3 Gaming, Gambling, and Lotteries Gaming, gambling, and lotteries can be trick...
5.4 VPN AppsGuideline— 5.4 VPN Apps Apps offering VPN services must utilize the NEVPNManager API and ma...
5.5 Mobile Device ManagementGuideline— 5.5 Mobile Device Management Mobile Device Management Apps that offer Mobile Dev...
5.6 Developer Code of ConductGuideline— 5.6 Developer Code of Conduct Please treat everyone with respect, whether in you...

3.1.1(a) Link to Other Purchase MethodsGuideline— 3.1.1(a) Link to Other Purchase Methods: Developers may apply for entitlements t...
3.1.3(a) “Reader” AppsGuideline— 3.1.3(a) “Reader” Apps: Apps may allow a user to access previously purchased con...
3.1.3(b) Multiplatform ServicesGuideline— 3.1.3(b) Multiplatform Services: Apps that operate across multiple platforms may...
3.1.3(c) Enterprise ServicesGuideline— 3.1.3(c) Enterprise Services: If your app is only sold directly by you to organi...
3.1.3(d) Person-to-Person ServicesGuideline— 3.1.3(d) Person-to-Person Services: If your app enables the purchase of real-tim...
3.1.3(e) Goods and Services Outside of the AppGuideline— 3.1.3(e) Goods and Services Outside of the App: If your app enables people to pu...
3.1.3(f) Free Stand-alone AppsGuideline— 3.1.3(f) Free Stand-alone Apps: Free apps acting as a stand-alone companion to a...
3.1.3(g) Advertising Management AppsGuideline— 3.1.3(g) Advertising Management Apps: Apps for the sole purpose of allowing adve...
After You SubmitSection— Once you’ve submitted your app and metadata in App Store Connect and you’re in t...
Before You SubmitSection— To help your app approval go as smoothly as possible, review the common missteps...
IntroductionSection— The guiding principle of the App Store is simple—we want to provide a safe exper...