After You Submit
Once you’ve submitted your app and metadata in App Store Connect and you’re in the review process, here are some things to keep in mind: Timing: App Review will examine your app as soon as we can.
Overview
After You Submit
Once you’ve submitted your app and metadata in App Store Connect and you’re in the review process, here are some things to keep in mind:
- Timing: App Review will examine your app as soon as we can. However, if your app is complex or presents new issues, it may require greater scrutiny and consideration. And remember that if your app is repeatedly rejected for the same guideline violation or you’ve attempted to manipulate the review process, review of your app will take longer to complete. Learn more about App Review.
- Status Updates: The current status of your app will be reflected in App Store Connect, so you can keep an eye on things from there.
- Expedite Requests: If you have a critical timing issue, you can request an expedited review. Please respect your fellow developers by seeking expedited review only when you truly need it. If we find you’re abusing this system, we may reject your requests going forward.
- Release Date: If your release date is set for the future, the app will not appear on the App Store until that date, even if it is approved by App Review. And remember that it can take up to 24-hours for your app to appear on all selected storefronts.
- Rejections: Our goal is to apply these guidelines fairly and consistently, but nobody’s perfect. If your app has been rejected and you have questions or would like to provide additional information, please use App Store Connect to communicate directly with the App Review team. This may help get your app on the store, and it can help us improve the App Review process or identify a need for clarity in our policies.
- Appeals: If you disagree with the outcome of your review, please submit an appeal. This may help get your app on the store. You may also suggest changes to the guidelines themselves to help us improve the App Review process or identify a need for clarity in our policies.
- Bug Fix Submissions: For apps that are already on the App Store or alternative distribution, bug fixes will not be delayed over guideline violations except for those related to legal or safety issues. If your app has been rejected, and qualifies for this process, please use App Store Connect to communicate directly with the App Review team indicating that you would like to take advantage of this process and plan to address the issue in your next submission.
We’re excited to see what you come up with next!
Last Updated: June 8, 2026
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