Ad.DisplayStatus

Rolled-up delivery state for an ad, combining advertiser settings and system conditions into a single user-facing label.

Declaration

string Ad.DisplayStatus

Possible Values

RUNNING: The ad is actively delivering.
PAUSED: The advertiser paused the ad.
ON_HOLD: A system or account condition stops delivery.
LIMITED: The ad is serving but at reduced capacity.
PROCESSING: The system is processing the ad after a recent creation or update.
DELETED: The advertiser soft-deleted the ad.
AD_GROUP_ON_HOLD: Delivery stops because the parent ad group is on hold.
CAMPAIGN_ON_HOLD: Delivery stops because the parent campaign is on hold.

Discussion

Because delivery depends on the full hierarchy, an ad can show AD_GROUP_ON_HOLD or CAMPAIGN_ON_HOLD even when its own settings are otherwise ready to serve.

Example

{
  "displayStatus": "RUNNING"
}

See AdDisplayStatus for additional context.