Contents

AppsAdReportRow

A single row in an Apps ad-level report, containing ad metadata, total metrics, and optional granular time-series metrics.

Declaration

object AppsAdReportRow

Properties

NameTypeDescription
totalMetricsAppsMetrics

See AppsMetrics for details.

granularMetrics[AppsMetrics]

Time-series metrics broken down by the requested granularity (for example, DAILY, WEEKLY). Present only when a granularity is specified in the request. When it isn’t, this field is absent and all data appears in totalMetrics instead.

metadataAppsReportingAd

See AppsReportingAd for details.

Discussion

The metadata field captures ad identifiers and configuration at report time. The totalMetrics field contains the aggregated performance figures across the full reporting period.

Example

{
  "metadata": {
    "id": 555666777,
    "name": "AwayFinder - Search Ad",
    "deleted": false,
    "status": "ENABLED",
    "systemStatus": "RUNNING",
    "systemStatusReasons": [],
    "systemStatusLimitingReasons": [],
    "adAccountId": 123456789,
    "campaignId": 234567890,
    "adGroupId": 345678901,
    "creationTime": "2025-01-10T08:00:00.000",
    "modificationTime": "2025-02-01T12:30:00.000",
    "displayStatus": "RUNNING",
    "creative": {
      "id": 456789012,
      "creativeType": "DEFAULT_PRODUCT_PAGE",
      "systemStatus": "VALID"
    },
    "countryOrRegion": "US",
    "storefront": "US"
  },
  "totalMetrics": {
    "localSpend": {
      "amount": "482.50",
      "currency": "USD"
    },
    "impressions": 41230,
    "taps": 980,
    "ttr": 0.0238,
    "cpt": {
      "amount": "0.49",
      "currency": "USD"
    },
    "cpm": {
      "amount": "11.71",
      "currency": "USD"
    },
    "tapInstalls": 312,
    "tapInstallCPI": {
      "amount": "1.55",
      "currency": "USD"
    },
    "totalNewDownloads": 298,
    "totalRedownloads": 41,
    "viewInstalls": 27,
    "totalInstalls": 339,
    "tapNewDownloads": 285,
    "tapRedownloads": 27,
    "viewNewDownloads": 13,
    "viewRedownloads": 14,
    "totalAvgCPI": {
      "amount": "1.42",
      "currency": "USD"
    },
    "totalInstallRate": 0.346,
    "tapInstallRate": 0.318,
    "tapPreOrdersPlaced": 5,
    "viewPreOrdersPlaced": 1,
    "totalPreOrdersPlaced": 6
  },
  "granularMetrics": [
    {
      "date": "2025-02-01",
      "localSpend": {
        "amount": "17.25",
        "currency": "USD"
      },
      "impressions": 1450,
      "taps": 34,
      "ttr": 0.0234,
      "cpt": {
        "amount": "0.51",
        "currency": "USD"
      },
      "cpm": {
        "amount": "11.90",
        "currency": "USD"
      },
      "tapInstalls": 11,
      "tapInstallCPI": {
        "amount": "1.57",
        "currency": "USD"
      },
      "totalNewDownloads": 10,
      "totalRedownloads": 2,
      "viewInstalls": 1,
      "totalInstalls": 12,
      "tapNewDownloads": 10,
      "tapRedownloads": 1,
      "viewNewDownloads": 0,
      "viewRedownloads": 1,
      "totalAvgCPI": {
        "amount": "1.44",
        "currency": "USD"
      },
      "totalInstallRate": 0.353,
      "tapInstallRate": 0.324,
      "tapPreOrdersPlaced": 0,
      "viewPreOrdersPlaced": 0,
      "totalPreOrdersPlaced": 0
    }
  ]
}

See Also