Contents

AppsAdGroupReportRow

A single row in an Apps ad group report, containing ad group metadata, total metrics, and optional granular time-series metrics.

Declaration

object AppsAdGroupReportRow

Properties

NameTypeDescription
totalMetricsAppsAdGroupMetrics

See AppsAdGroupMetrics for details.

granularMetrics[AppsAdGroupMetrics]

Time-series metrics broken down by the requested granularity (for example, DAILY, WEEKLY). Present only when a granularity is specified in the request. When it isn’t, this field is absent and all data appears in totalMetrics instead.

metadataAppsReportingAdGroup

See AppsReportingAdGroup for details.

Discussion

The metadata field captures ad group identifiers and configuration at report time. The totalMetrics field contains the aggregated performance figures across the full reporting period.

Example

{
  "totalMetrics": {
    "localSpend": {
      "amount": "482.50",
      "currency": "USD"
    },
    "impressions": 152300,
    "taps": 3210,
    "ttr": 0.021,
    "cpt": {
      "amount": "0.15",
      "currency": "USD"
    },
    "cpm": {
      "amount": "3.17",
      "currency": "USD"
    },
    "tapInstalls": 640,
    "tapInstallCPI": {
      "amount": "0.75",
      "currency": "USD"
    },
    "totalNewDownloads": 710,
    "totalRedownloads": 58,
    "viewInstalls": 128,
    "totalInstalls": 768,
    "tapNewDownloads": 592,
    "tapRedownloads": 48,
    "viewNewDownloads": 118,
    "viewRedownloads": 10,
    "totalAvgCPI": {
      "amount": "0.63",
      "currency": "USD"
    },
    "totalInstallRate": 0.2393,
    "tapInstallRate": 0.1994,
    "tapPreOrdersPlaced": 22,
    "viewPreOrdersPlaced": 4,
    "totalPreOrdersPlaced": 26
  },
  "granularMetrics": [
    {
      "date": "2025-01-10",
      "localSpend": {
        "amount": "241.25",
        "currency": "USD"
      },
      "impressions": 76150,
      "taps": 1605,
      "ttr": 0.021,
      "cpt": {
        "amount": "0.15",
        "currency": "USD"
      },
      "cpm": {
        "amount": "3.17",
        "currency": "USD"
      },
      "tapInstalls": 320,
      "tapInstallCPI": {
        "amount": "0.75",
        "currency": "USD"
      },
      "totalNewDownloads": 355,
      "totalRedownloads": 29,
      "viewInstalls": 64,
      "totalInstalls": 384,
      "tapNewDownloads": 296,
      "tapRedownloads": 24,
      "viewNewDownloads": 59,
      "viewRedownloads": 5,
      "totalAvgCPI": {
        "amount": "0.63",
        "currency": "USD"
      },
      "totalInstallRate": 0.2393,
      "tapInstallRate": 0.1994,
      "tapPreOrdersPlaced": 11,
      "viewPreOrdersPlaced": 2,
      "totalPreOrdersPlaced": 13
    }
  ],
  "metadata": {
    "id": 555666777,
    "campaignId": 123456789,
    "adAccountId": 987654321,
    "name": "AwayFinder - Search Ad Group",
    "status": "ENABLED",
    "deleted": false,
    "systemStatus": "RUNNING",
    "systemStatusReasons": [],
    "systemStatusLimitingReasons": [],
    "automatedKeywordsOptIn": false,
    "automatedKeywordsRequired": false,
    "pricingModel": "CPT",
    "displayStatus": "RUNNING",
    "modificationTime": "2025-01-10T08:00:00.000",
    "creationTime": "2025-01-05T08:00:00.000",
    "startTime": "2025-01-05T08:00:00.000",
    "endTime": null,
    "campaign": {},
    "cpaCap": {
      "value": {
        "amount": "5.00",
        "currency": "USD"
      }
    },
    "bidStrategy": {
      "bidStrategyType": "MANUAL_CPT",
      "bid": {
        "amount": "2.50",
        "currency": "USD"
      }
    },
    "countryOrRegion": "US",
    "deviceClass": "IPHONE",
    "gender": "M",
    "ageRange": "25-34",
    "locality": "San Francisco",
    "countryCode": "US",
    "adminArea": "CA"
  }
}

See Also