Destination.DestinationType

The type of post-tap destination.

Declaration

string Destination.DestinationType

Possible Values

APP_STORE_PRODUCT_PAGE: Directs users to the app’s product page in the App Store. Used with DEFAULT_PRODUCT_PAGE and CUSTOM_PRODUCT_PAGE creative types.
LOCAL_ADS_PLACECARD: Directs users to the brand’s Maps place card. The only supported destination for Apple Maps ad creatives.

Discussion

This mirrors the destination type set when the ad creative was created, tying App Store ad creatives to APP_STORE_PRODUCT_PAGE and Apple Maps ad creatives to LOCAL_ADS_PLACECARD.

Example

{
  "destinationType": "APP_STORE_PRODUCT_PAGE"
}