Destination
Post-tap destination entity embedded in a Creative.
Declaration
object DestinationProperties
| Name | Type | Description |
|---|---|---|
destinationType | Destination.DestinationType | The type of post-tap destination. See DestinationType. Immutable after creation. |
parameters | Destination.Parameters | Destination-specific parameters. Sub-fields: adamId (App Store app identifier, required), productPageId (UUID of a Custom Product Page created in App Store Connect, nullable string UUID, omit to use the default product page). Immutable after creation. |
url | string | The resolved destination URL. Read-only, computed by the system from |
Discussion
The Destination object specifies where a tap on the ad sends users. The destinationType field is immutable after creation, so changing the destination type requires creating a new ad creative.
For Ads on Apple Maps, LOCAL_ADS_PLACECARD is the supported destinationType, directing users to the brand’s Maps place card.
Example
{
"destinationType": "APP_STORE_PRODUCT_PAGE",
"parameters": {
"adamId": "987654321",
"productPageId": "76659d7a-d146-43d3-b6b8-b7a12f74bf6b"
},
"url": "https://apps.apple.com/us/app/id/987654321"
}