Keyword.DisplayStatus
Rolled-up delivery state for a keyword, combining advertiser settings and parent entity status.
Declaration
string Keyword.DisplayStatusPossible Values
RUNNINGThe keyword is actively participating in ad auctions.
PAUSEDThe keyword has been paused by the advertiser.
DELETEDThe keyword has been soft-deleted.
AD_GROUP_ON_HOLDThe keyword’s parent ad group is on hold, stopping keyword delivery.
CAMPAIGN_ON_HOLDThe keyword’s parent campaign is on hold, stopping keyword delivery.
Discussion
Because it rolls up the full hierarchy, a keyword can show AD_GROUP_ON_HOLD or CAMPAIGN_ON_HOLD even when its own status is otherwise fine.
Example
{
"displayStatus": "RUNNING"
}See KeywordDisplayStatus for additional context.