Keywords Endpoints
Create, retrieve, update, query, and delete the keywords that match your ad group’s ads to searches.
Overview
Keywords bid on search terms for an ad group, and a keyword’s match type controls which searches it matches. Negative keywords do the opposite and suppress your ads for searches you exclude. See Negative Keywords Endpoints.
Use these endpoints to manage keywords one at a time. For match types and bid behavior, see Managing Keywords and Negative Keywords. To change many keywords in one request, see Bulk Operations Endpoints.