Negative Keywords Endpoints
Create, retrieve, update, query, and delete negative keywords that block ads for unwanted searches.
Overview
Negative keywords suppress your ads for searches you want to exclude. Scope each one to a campaign or an ad group. A campaign-level negative applies across all of the campaign’s ad groups, so set campaignId and omit adGroupId. An ad group-level negative applies to a single ad group, so set adGroupId and omit campaignId.
Use these endpoints to manage negative keywords one at a time. For match types and constraints, see Managing Keywords and Negative Keywords. To change many negative keywords in one request, see Bulk Operations Endpoints.