KeywordUpdateRequest

Targeting keyword parameters to use in requests and responses.

Declaration

object KeywordUpdateRequest

Properties

Name Type Description

adGroupId

int64

The unique identifier for the ad group that the targeting keyword belongs to.

bidAmount

Money

The maximum cost-per-tap/impression bid amount. This is the offer price for a keyword in a bidding auction.

If you set automatedKeywordsOptIn=true in Update an Ad Group, the bid uses optimized keywords with the defaultBidAmount.

deleted

boolean

An indicator of whether the keyword is soft-deleted.

id

int64

A unique identifier for the targeting keyword in the payload to update keyword bids or statuses. This keywordId is specific to a particular ad group and match type that you use to update bid amounts.

matchType Required

string

An automated keyword and bidding strategy. Match type can be either Broad or Exact. See Ad Groups for Search Match use cases.

Value	Description
`Broad`	Use this value to ensure your ads don’t run on relevant, close variants of a keyword, such as singulars, plurals, misspellings, synonyms, related searches, and phrases that include that term (fully or partially).
`Exact`	Use this value for the most control over searches your ad may appear in. You can target a specific term and its close variants, such as common misspellings and plurals. Your ad may receive fewer impressions as a result, but your tap-through rates (TTRs) and conversions on those impressions may be higher because you’re reaching users most interested in your app.

modificationTime

date-time

The date and time of the most recent modification of the object.

status

string

The user-controlled status to enable or pause the keyword.

text Required

string

The word or phrase to match in App Store user searches to show your ad.

KeywordUpdateRequest

Declaration

Properties

See Also

Keywords Request and Response Objects