NegativeKeyword

Negative keyword parameters to use in requests and responses.

Declaration

object NegativeKeyword

Name Type Description

adGroupId

int64

The unique identifier of the ad group that the negative keywords belong to. For campaign negative keyword endpoints, the value is null.

You can use the EQUALS and IN selector Condition operators with Find Campaign Negative Keywords.

campaignId

int64

The unique identifier of the campaign that the negative keywords belong to.

You can use the EQUALS and IN selector Condition operators with Find Campaign Negative Keywords.

deleted

boolean

An indicator of whether the negative keyword is soft-deleted.

id

int64

A unique identifier for the negative keyword.

You can use the EQUALS and IN selector Condition operators with Find Campaign Negative Keywords.

matchType Required

string

An automated keyword and bidding strategy. Match type can be either Broad or Exact. See Ad Groups for Search Match use cases.

Value	Description
`Broad`	Use this value to ensure your ads don’t run on relevant, close variants of a keyword, such as singulars, plurals, misspellings, synonyms, related searches, and phrases that include that term (fully or partially).
`Exact`	Use this value for the most control over searches you don’t want your ad to appear in. You can target a specific term and its close variants, such as common misspellings and plurals.

modificationTime

date-time

The date and time of the most recent modification of the object.

You can use the EQUALS and IN selector Condition operators with Find Campaign Negative Keywords.

status

string

The user-controlled status to enable or pause the keyword.

text Required

string

The word or phrase to negate in App Store user searches from showing your ad.