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Browser Choice Screen Engagement (iOS versions before 18.2)

Measure how often your web browser app is being selected as the default from the browser choice screen on iOS.

Overview

The Browser Choice Screen Engagement Report provides details about users’ selection of a default web browser from the browser choice screen, displayed the first time an EU user opens Safari on their iPhone. Use this report to understand the number of times your app was downloaded, launched, and selected from the browser choice screen.

  • Territories: European Union (EU) only.

  • Platforms: iOS (before 18.2)

  • Availability:

    • Daily: Every day.

    • Weekly: Every Friday for the previous week (Monday to Sunday).

    • Monthly: On the fifth day of the following month.

  • History: On request, data is available beginning from March 5, 2024.

  • Privacy: The Browser Choice Screen Engagement Report does not include sensitive fields easily relatable to user data.

  • Completeness: Due to late arriving events, you may expect to see updates in the daily, weekly, and monthly report instances for past dates on an ongoing basis. To learn more, see Data Completeness and Corrections.

Report Fields

Report Field

Description

Data Type

Date

Date on which the event occurred. For weekly and monthly instances, this column represents the first day of the week and month, respectively.

date

App Name

The name of the app provided by you during app setup in App Store Connect.

string

App Apple Identifier

Your app’s Apple ID.

integer

Event

The type of event that occurred.

string

Device

The device on which the event occurred.

string

Platform Version

The OS version of the device on which the event occurred.

string

Territory

The App Store country or region in which the event occurred.

string

Counts

The total number of events that occurred.

integer

Unique Devices

The count of unique devices on which the event occurred.

integer

Glossary

Dimension

Value

Definition

Event

Page view

Your app’s product page was viewed in the browser choice screen.

Event

First-time download

Your app was downloaded for the first time on the device and set as the default browser through the browser choice screen.

Event

Redownload

Your app was redownloaded on the device and set as the default browser through the browser choice screen.

Event

Open

Your app was opened and set as the default browser on the device through the browser choice screen.

Event

Update

Your app was updated and set as the default browser on the device through the browser choice screen.

See Also

Framework Usage