Contents

AppsKeywordReportRow

A single row in an apps keyword report, containing keyword metadata, performance metrics, and optional bid recommendation insights.

Declaration

object AppsKeywordReportRow

Properties

NameTypeDescription
totalMetricsAppsMetrics

See AppsMetrics for details.

granularMetrics[AppsMetrics]

Time-series metrics broken down by the requested granularity (for example, DAILY, WEEKLY). Present only when a granularity is specified in the request. When it isn’t, this field is absent and all data appears in totalMetrics instead.

metadataReportingKeyword

See ReportingKeyword for details.

insightsKeywordInsights

Optional keyword insights, including a bidRecommendation suggested bid amount for the keyword. See KeywordInsights for details.

Discussion

The metadata field captures keyword identifiers and configuration at report time, and totalMetrics contains the aggregated performance figures across the full reporting period.

Example

{
  "metadata": {
    "id": 888999000,
    "text": "productivity app",
    "matchType": "BROAD",
    "adAccountId": 123456789,
    "campaignId": 444555666,
    "adGroupId": 555666777,
    "status": "ENABLED",
    "deleted": false
  },
  "totalMetrics": {
    "localSpend": {
      "amount": "75.00",
      "currency": "USD"
    },
    "impressions": 5000,
    "taps": 250,
    "ttr": 0.05,
    "cpt": {
      "amount": "0.30",
      "currency": "USD"
    },
    "tapInstalls": 60,
    "totalInstalls": 72
  },
  "granularMetrics": [
    {
      "date": "2025-01-01",
      "localSpend": {
        "amount": "2.40",
        "currency": "USD"
      },
      "impressions": 160,
      "taps": 8,
      "tapInstalls": 2
    }
  ],
  "insights": {
    "bidRecommendation": {
      "suggestedBidAmount": 1.25
    }
  }
}

See Also