CampaignCreate.BidStrategy

The creation payload for configuring a bid strategy on an ad group or campaign.

Declaration

object CampaignCreate.BidStrategy

Properties

Name	Type	Description
`bid`	`Money`	The bid amount for this bid strategy. See Money.
`bidStrategyGoal`	`BidStrategyCreate.BidStrategyGoal`	The optimization goal for the bid strategy. Must match `bidStrategyType` per the pairings above. See BidStrategyGoal. Required when `bidStrategyType` is set. Mutable after creation via BidStrategyUpdate.
`bidStrategyType`	`BidStrategyCreate.BidStrategyType`	The type of bid strategy. See BidStrategyType. Required when `bidStrategyGoal` is set. Mutable after creation via BidStrategyUpdate.

Discussion

On campaign creation, bidStrategyType and bidStrategyGoal are both required: you must send both fields, and the goal must match the type per these pairings: MANUAL_CPT↔TAP, MANUAL_CPM↔IMPRESSION, MAX_CONVERSIONS↔INSTALL, MAX_ENGAGEMENTS↔TAP. Omitting either field, or sending a goal that doesn’t correspond to the type, returns an error.

See BidStrategyCreate for the full field reference.