Contents

CreativeCreate

The request body for creating a new Creative object.

Declaration

object CreativeCreate

Properties

NameTypeDescription
name Requiredstring

Name of the ad creative.

creativeType RequiredCreativeCreate.CreativeType

Type of ad creative. Determines the shape of creativeSpec. Immutable after creation. Possible values: CUSTOM_PRODUCT_PAGE, DEFAULT_PRODUCT_PAGE, LOCAL_ADS_SEARCH_CREATIVE. See CreativeType.

creativeSpecCreativeCreate.CreativeSpec

Provide the matching spec object for the ad creative type being created. Required when creativeType is LOCAL_ADS_SEARCH_CREATIVE. See CreativeCreate.CreativeSpec.

destination RequiredCreativeCreate.Destination

The post-tap landing experience. For App Store placements, include adamId in destination.parameters. For Custom Product Page campaigns, also include productPageId. See DestinationCreate.

Discussion

Creating an ad creative defines the visual presentation and destination for an ad, before you ever attach it to an ad group. An ad creative isn’t tied to a campaign or ad group at creation, so you can reuse the same ad creative across multiple ads later.

Pick creativeType before filling in creativeSpec and destination, since it determines the required shape of both.

Example

{
  "name": "AwayFinder - Summer Campaign Creative",
  "creativeType": "CUSTOM_PRODUCT_PAGE",
  "creativeSpec": {},
  "destination": {
    "destinationType": "APP_STORE_PRODUCT_PAGE",
    "parameters": {
      "adamId": "987654321",
      "productPageId": "76659d7a-d146-43d3-b6b8-b7a12f74bf6b"
    }
  }
}

Topics

Dictionaries

Type Aliases

See Also