Targeting Keywords and Negative Keywords

Overview

Ad groups use two keyword object types: targeting and negative. Use targeting keywords to show ads according to relevant search terms people might use to find your app. Use negative keywords with campaigns and ad groups to prevent ads from showing in App Store searches.

See the Enable and Disable Search Match section of Ad Groups for details about how to automatically show ads for search terms relevant to your app. You can use up to 5000 targeting keywords and negative keywords per ad group, and up to 1000 keywords per API call. Keywords are case-insensitive.

Topics

Ad Group Targeting Keywords Endpoints

• Create Targeting Keywords
• Find Targeting Keywords in a Campaign
• Get a Targeting Keyword in an Ad Group
• Get All Targeting Keywords in an Ad Group
• Update Targeting Keywords
• Delete Targeting Keywords
• Delete a Targeting Keyword

Campaign Negative Keywords Endpoints

• Create Campaign Negative Keywords
• Find Campaign Negative Keywords
• Get a Campaign Negative Keyword
• Get All Campaign Negative Keywords
• Update Campaign Negative Keywords
• Delete Campaign Negative Keywords

Ad Group Negative Keywords Endpoints

• Create Ad Group Negative Keywords
• Find Ad Group Negative Keywords
• Get an Ad Group Negative Keyword
• Get All Ad Group Negative Keywords
• Update Ad Group Negative Keywords
• Delete Ad Group Negative Keywords

Keywords Request and Response Objects

• Keyword
• NegativeKeyword
• KeywordResponse
• KeywordListResponse
• KeywordUpdateRequest
• NegativeKeywordResponse
• NegativeKeywordListResponse

See Also

Campaigns

• Campaigns
• Budget Orders
• Ad Groups
• Search Geolocations