Contents

CampaignUpdate.BidStrategy

The request body for updating a bid strategy on an ad group or campaign.

Declaration

object CampaignUpdate.BidStrategy

Properties

NameTypeDescription
bidStrategyTypeBidStrategyUpdate.BidStrategyType

The bid strategy type to apply. See BidStrategyType.

bidStrategyGoalBidStrategyUpdate.BidStrategyGoal

The optimization goal to apply. Must match bidStrategyType per the pairings above. See BidStrategyGoal.

bidMoney

The monetary bid amount for manual bid strategies, setting the per-auction monetary ceiling. For MANUAL_CPT, this value directly governs auction participation. For automated strategies, it acts as an upper bound. See Money.

Discussion

To change a campaign’s bid strategy after creation, use this object. The bidStrategyType and bidStrategyGoal fields must be sent together and matched per the pairings in BidStrategy.

See BidStrategyUpdate for the full field reference.